# Roastable Rice Crisp Snacks A Viral Snack Inspired Solo Stove and Rice Krispies Treats to Team Up By Laura McQuarrie | Published 2026-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/solo-stove-and-rice-krispies-treats References: [prnewswire](https://www.prnewswire.com/news-releases/solo-stove-partners-with-rice-krispies-treats-to-redefine-summers-ultimate-roasting-experience-302732967.html)  Marshmallows are synonymous with campfire snacking experiences, prompting [Solo Stove](https://www.trendhunter.com/trends/solo-stoves) and Rice Krispies Treats to partner to help people make more fond memories around the fire pit this summer. Inspired by a viral roasting treat, the partnering brands are introducing an easier way for [s'mores lovers](https://www.trendhunter.com/trends/the-smores-box) to trade the sweetness of a graham cracker for the marshmallowy crunch of a roasted Rice Krispies Treats bar. "We've seen our community take s'mores to the next level by [roasting Rice Krispies Treats bars](https://www.trendhunter.com/trends/marshmallow-crispy-cookies), and it was time to make that magic official," said Liz Vanzura, CMO at Solo Stove. Limited-edition 40-count boxes of Rice Krispies Treats, featuring Snap, Crackle, and Pop roasting bars over a Solo Stove Smokeless Fire Pit, are coming to select retailers nationwide. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 86% | Activity: 91% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Roastable Snack Fusion:** Combining traditional camping treats with portable snack formats creates novel sensory experiences that could redefine heat-activated consumables. - **Limited-edition Brand Collaborations:** This wave of short-run co-branded products highlights scarcity-driven demand dynamics that can shift seasonal purchasing patterns and brand loyalty. - **Experience-driven Snack Marketing:** Marketing centered on communal rituals and live experiences signals a move toward products designed as catalysts for social moments rather than standalone purchases. ### Sectors Adopting This - **Consumer Packaged Goods:** CPG portfolios are positioned to expand into ambient-to-heated product lines that blur the lines between shelf-stable snacks and experiential food items. - **Outdoor Leisure and Fire Pits:** Outdoor-gear makers are becoming lifestyle platforms where appliances and consumables integrate to create bundled, experience-focused ecosystems. - **Food Retail and Seasonal Merchandising:** Retailers emphasizing limited-time seasonal assortments can alter inventory strategies to prioritize event-driven SKUs with high turn rates and promotional lift. ## Related on Trend Hunter - [Collaborative Camp Snacks](https://www.trendhunter.com/trends/hello-fresh-1.md) - [Nutritious Campfire Confection Snacks](https://www.trendhunter.com/trends/smore-snack.md) - [S'mores Chocolate Bars](https://www.trendhunter.com/trends/smores-chocolate-bar.md) - [Nostalgic S'more-Inspired Muffins](https://www.trendhunter.com/trends/smores-muffin.md) - [Campfire Treat Mousse Parfaits](https://www.trendhunter.com/trends/smores-mousse-parfait.md) - [Minty Marshmallow Snacks](https://www.trendhunter.com/trends/peppermint-mallow-poppers.md) - [S'mores Protein Brownies](https://www.trendhunter.com/trends/smores-protein-brownies.md) - [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md)