# Understated Dessert Branding Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring By Amelia Roblin | Published 2011-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/solo-ice-cream-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/04/solo-ice-cream.html) & [krolldesign.co.il](http://www.krolldesign.co.il/works.asp?catid=2&subcatid=33) Without forgetting that one of the important features of a food item is in fact its taste, Solo Ice Cream packaging serves up a [minimalistic approach to aesthetics](https://www.trendhunter.com/trends/lecta-metalvac-ice-cream) with the knowledge that the treat itself is the flavor. The branding for the Northern Israel creamery was undertaken by Kroll Design, who settled with a simple approach to parceling the delicious dairy delicacies. An ordinary plastic container as well as a styrofoam takeout box were chosen as the subtle means of presentation for the [cold sweets](https://www.trendhunter.com/trends/carte-dor-sundae), and stickers and cardboard sleeves were added to divulge the brand's identity. A classic printing press appearance is applied to the logo, clearly visible despite intentional fading atop a sketched image of a spoon. Solo Ice Cream packaging has a [classic look](https://www.trendhunter.com/trends/back-to-nature-1) that seems to embody the signature of homemade dessert. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Packaging:** Opportunity for brands to use simple and understated packaging designs that let the product speak for itself. - **Classic Branding:** Potential for brands to incorporate classic and nostalgic elements into their logos and packaging designs. - **Homemade Aesthetic:** Chance for brands to create packaging that evokes a sense of homemade or artisanal quality. ### Industries Being Reshaped - **Food Packaging:** Opportunity for food packaging companies to offer minimalistic and classic design options for their clients. - **Ice Cream Industry:** Potential for ice cream brands to differentiate themselves by using minimalistic and classic packaging designs. - **Graphic Design:** Opportunity for graphic designers to create branding and packaging that incorporates minimalistic, classic, and homemade aesthetics. ## Related on Trend Hunter - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Rebranded Ice Cream Restaurants](https://www.trendhunter.com/trends/baskin-robbins-redesigned.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)