# Gritty Urbanite Photography M. Ismail Captures the Essence of Toronto Spirit By Mai Ismail | Published 2010-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/solo-darkside-editorials References: [rmai.me](http://www.rmai.me/M.Ismail/Rmai.html) & [youtube](http://www.youtube.com/watch?v=qi-C3NYxEYE&feature=player_embedded) Toronto photographer M. Ismail turns his editorial shoots in to dark, soul-searching narratives. Models under his direction are free to wonder the streets and aren't fixed to a specific site. Instead, they are allowed to wander and look for inspiration throughout the [downtown core of the city](https://www.trendhunter.com/trends/streets-of-toronto) and interact with pedestrians. M. Ismail's [black and white photography](https://www.trendhunter.com/trends/jiyongkim-fw25) brings out the model's emotions and the mood of the city. **Implications** - Additionally, Ismali's unique take on [fashion photography](https://www.trendhunter.com/trends/glimsy-ai) puts the fashions into a context that has the power to appeal to a variety of viewers, who can identify with the relationship between the model, the clothing and the setting which inspires them. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Urbanite Photography:** Embracing the gritty aesthetics of urban environments, urbanite photography captures the authenticity and spirit of cities. - **Soul-searching Narratives:** Soul-searching narratives in photography explore the deep emotions and introspection of the subjects, creating a powerful visual storytelling experience. - **Mobile Editorial Shoots:** Mobile editorial shoots enable photographers to capture spontaneous moments and emotions on the go, allowing for flexible and dynamic storytelling. ### Where This Applies - **Fashion Industry:** In the fashion industry, there is an opportunity to showcase clothing in a relatable context by integrating urbanite photography that captures the essence of cities. - **Art and Photography:** Art and photography industries can explore soul-searching narratives as a way to create compelling visual stories that evoke deep emotions and introspection. - **Travel and Tourism:** In the travel and tourism industry, mobile editorial shoots can be utilized to capture authentic and spontaneous moments, providing a genuine representation of destinations. ## Related on Trend Hunter - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Immersive Fashion Week Events](https://www.trendhunter.com/trends/fashion-week-fall-2024.md) - [Interactive Summer Murals](https://www.trendhunter.com/trends/jacquie-comrie.md) - [Hybrid Hair Salons](https://www.trendhunter.com/trends/hybrid-hair-salon.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [AI Fashion Photoshoots](https://www.trendhunter.com/trends/glimsy-ai.md)