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# Solid Toothpaste Sticks
Bioseptyl's Travel-Ready Stick Dentifrice Reduces Water Consumption

By Laura McQuarrie | Published 2021-06-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/solid-toothpaste-stick
References: [premiumbeautynews](https://www.premiumbeautynews.com/en/france-s-bioseptyl-launches-a) & [bioseptyl.fr](http://bioseptyl.fr)

Toothpaste tablets are some of the most popular alternatives to conventional toothpaste and France’s Bioseptyl created yet another alternative with its economical and travel-friendly solid toothpaste. The mint-flavored Stick Dentifrice is made only with 100% natural ingredients and it provides a solution that helps to reduce water consumption.

Before application, a toothbrush does not need to be wet and rinsing is easy since the product does not produce foam. According to Bioseptyl, a single 12-gram stick provides enough oral care product for 250 brushings, or a period of about four months. Sold in [refillable packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation), the sustainable oral care solution also relies on outer packs printed with vegetable inks and refills wrapped in home-compostable bio-based cellulosic bags.

This solid toothpaste joins the brand's range of [sustainable toothbrushes](https://www.trendhunter.com/trends/upplang) made from wood or recycled plastic.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 95% | Activity: 89% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Solid Toothpaste Alternatives:** The rise of solid toothpaste alternatives could lead to disruptive innovation opportunities in sustainable oral care products.
- **Reducing Water Consumption:** Consumer demand for water-saving products may drive disruptive innovation opportunities in industries such as personal care, household goods, and hospitality.
- **Eco-friendly Packaging:** Sustainable packaging innovations may become a key trend across industries as companies strive to reduce their environmental impact and meet consumer demand for more eco-friendly products.

### Sectors Adopting This

- **Personal Care:** The personal care industry can take advantage of the trend towards solid toothpaste alternatives by creating innovative products that are sustainable, travel-friendly, and use natural ingredients.
- **Household Goods:** The household goods industry can disrupt traditional oral care products and packaging with sustainable and reusable alternatives, reducing waste and environmental impact.
- **Hospitality:** The hospitality industry can accommodate the trend towards water-saving products by providing guests with eco-friendly alternatives, such as solid toothpaste, and reducing water consumption through their operations.

## Related on Trend Hunter

- [Water-Saving Toothpaste Tabs](https://www.trendhunter.com/trends/toothchews.md)
- [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md)
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- [Toothpaste-Dispensing Toothbrushes](https://www.trendhunter.com/trends/onedone.md)
- [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md)
- [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md)
- [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md)
- [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md)
- [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md)
