# Solid Shower Gels The F SolidPod Shower Gel Reduces Plastic Usage & Increases Ease of Use By Laura McQuarrie | Published 2023-04-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/solid-shower-gel References: [thedieline](https://thedieline.com/blog/2023/4/19/f-solidpods-new-application-case-makes-sustainable-solid-personal-care-items-easier-to-use) & [freshlycosmetics](https://www.freshlycosmetics.com/en/shop/shower-gel-bar-solidpod) Freshly Cosmetics' F SolidPod Shower Gel is a new launch that helps to make bathing rituals more sustainable and more convenient. The brand's [body wash bar](https://www.trendhunter.com/trends/hard-body-wash) perfectly fits into a protective case that doubles as an applicator that's travel-ready, useful for reducing plastic and protecting the product from becoming soggy or sticky post-use. Environmentally conscious consumers are investing in solid body care products as a way to [reduce waste](https://www.trendhunter.com/trends/pristine). Unlike traditional body care products that often come in plastic containers that end up in landfills or oceans, solid body care products generate less waste and have a lower environmental impact. Additionally, solid body care products tend to last longer than their liquid counterparts, reducing the need for frequent replacements and further minimizing waste. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 89% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Solid Body Care Products:** Solid body care products are gaining popularity among environmentally conscious consumers as a sustainable and long-lasting alternative to traditional liquid products. - **Reducing Plastic Usage:** Consumer demand for eco-friendly products is driving innovation in reducing plastic usage, leading to opportunities for sustainable packaging solutions. - **Travel-friendly Body Care:** The convenience of solid body care products in travel-ready packaging presents an opportunity for creating innovative and sustainable travel-friendly toiletry kits. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can leverage the growing demand for solid body care products to develop more eco-friendly and sustainable offerings. - **Packaging:** Sustainable packaging solutions that reduce plastic usage and enhance the convenience of solid body care products can disrupt the packaging industry. - **Travel and Hospitality:** The travel and hospitality industry can capitalize on the trend of travel-friendly body care products to create innovative and eco-friendly toiletry kits for travelers. ## Related on Trend Hunter - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Refillable Shower Gels](https://www.trendhunter.com/trends/radox.md) - [Personal Care Cleansing Pods](https://www.trendhunter.com/trends/cleansing-pods.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [Hand Soap Refill Bars](https://www.trendhunter.com/trends/hand-soap-refill-bar.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md)