# Cruelty-Free Shampoo Bars Lush's Solid Shampoo Bars Carry Messages Against Animal Testing By Laura McQuarrie | Published 2017-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/solid-shampoo-bar References: [refinery29](http://www.refinery29.com/2017/01/138728/lush-cruelty-free-campaign-shampoo-bar) & [uk.lush](https://uk.lush.com/article/becrueltyfree-whats-new-new) For years, [Lush](https://www.trendhunter.com/trends/the-lush-version) Cosmetics have manufactured [solid shampoo bars](https://www.trendhunter.com/trends/kinkind-make-me-shine) that have done wonders to reduce waste—as the personal care products are not sold in protective plastic packaging. The company has also been incredibly outspoken about the need to end [animal testing](https://www.trendhunter.com/trends/skincare-makeup), a message that's becoming louder thanks to a new collaboration with the Humane Society International and its Be Cruelty Free Campaign. The brand's New shampoo bar is now being deemed the #BeCrueltyFree bar and features a small wooden stick pressed into it that includes hashtags in both Chinese and English to support this initiative. The formula of the #BeCrueltyFree solid shampoo bar itself is made with stimulating peppermint and cinnamon leaf oil to encourage scalp health and hair growth. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Reducing Plastic Waste:** Lush Cosmetics' solid shampoo bars help reduce plastic waste by not using protective plastic packaging. - **Ending Animal Testing:** Lush Cosmetics' collaboration with the Humane Society International is raising awareness and supporting the Be Cruelty Free Campaign to end animal testing. - **Sustainable and Ethical Personal Care:** The #BeCrueltyFree solid shampoo bar from Lush Cosmetics aligns with the growing consumer demand for sustainable and ethical personal care products. ### Where This Applies - **Personal Care Products:** The shift towards solid shampoo bars presents an opportunity for other personal care brands to develop innovative and eco-friendly alternatives. - **Animal Advocacy:** The collaboration between Lush Cosmetics and the Humane Society International highlights the potential for disruptive innovation in the animal advocacy industry. - **Packaging Solutions:** The success of Lush Cosmetics' packaging-free shampoo bars opens up opportunities for companies to create more sustainable packaging options in the personal care industry. ## Related on Trend Hunter - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Plastic-Free Haircare Bars](https://www.trendhunter.com/trends/kinkind-make-me-shine.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Banana-Based Haircare](https://www.trendhunter.com/trends/the-lush-version.md) - [Solid Rice Water Haircare](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner.md) - [Animal-Free Sunscreens](https://www.trendhunter.com/trends/animal-free-sunscreen.md) - [Eco-Friendly Pet Washes](https://www.trendhunter.com/trends/washbar.md)