# Solid Deodorant Bars Lush Cosmetics' T'eo Absorbs Sweat and Neutralizes Underarm Odor By Laura McQuarrie | Published 2017-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/solid-deodorant References: [lush](https://www.lush.ca/en/body/deodorants/t%27eo/00433.html) The majority of solid deodorant products on the market may be offered in a stick format, but Lush Cosmetics created a package-free alternative that is shaped into a bar. T'eo is a vegan deodorant that is made with "sweat-absorbing powders and odor-neutralizing essential oils" like juniper berry, lemongrass and tea tree. Each of the purposeful ingredients included in the solid deodorant bar work to eliminate odor-causing bacteria and microbes in the underarm area. Other key ingredients in the solid bar include baking soda, cream of tartar and apricot kernel oil; the top of the bar is embedded with blue cornflower petals. To use T'eo, Lush Cosmetics suggests applying the white side of the bar directly to clean, dry underarms. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Package-free Beauty:** Lush Cosmetics' solid deodorant bar disrupts the traditional packaging of deodorant sticks by offering a package-free, waste-reducing option for consumers. - **Clean Beauty:** T'eo's use of natural, vegan and cruelty-free ingredients appeals to the growing consumer demand for clean beauty products. - **Powder-based Deodorants:** T'eo's use of absorbent powders and essential oils in a solid bar presents an innovative alternative to traditional liquid or stick deodorants. ### Sectors Adopting This - **Beauty and Personal Care:** Lush Cosmetics' T'eo and its package-free, natural ingredients are disrupting the beauty and personal care industry by offering a sustainable, eco-friendly solution for deodorant. - **Sustainability:** T'eo's package-free design and use of natural ingredients aligns with the growing trend and demand for sustainable products and practices in various industries. - **Health and Wellness:** T'eo's use of natural and vegan ingredients appeals to health-conscious consumers who prioritize clean, non-toxic products in their personal care routines. ## Related on Trend Hunter - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Himalayan Deodorant Stones](https://www.trendhunter.com/trends/himalayan-deodorant-stone.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Probiotic Eucalyptus Deodorizers](https://www.trendhunter.com/trends/vanilla-eucalyptus.md) - [Moisturizing Unscented Deodorants](https://www.trendhunter.com/trends/trader-joes-unscented-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md)