# Energizing Coffee Bars 'Java Me Up' Brands Its Solid Coffee Snack as "Coffee That Never Spills" By Laura McQuarrie | Published 2017-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/solid-coffee References: [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjK0qSm6YDSAhUC7oMKHRc-BK0QFggcMAA&url=http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2016/11/Snack_brand_introduces_coffee.aspx?ID={33D54D14-683C-43F6-BC08-749F66CA0F82}&usg=AFQjCNGfi6ciP6KoJs6WNZFZpD7lslMieQ&sig2=t8cSe653z4Ozdd4CApHOWg) & [coffeesnacks](https://www.coffeesnacks.com/collections/frontpage) Java Me Up Coffee Bars are being introduced to the market as solid coffee snacks made with rolled oats, chocolate and coffee that "never spill." As an alternative to drinking a [caramel macchiato and cafe mocha](https://www.trendhunter.com/trends/arctic-frappe), coffee lovers now have the chance to enjoy these flavors in a convenient bar form. As entrepreneur Lisa Newmann describes: "Consumers really like a bar format, but Java Me Up is not a nutrition bar or diet bar. It’s a coffee bar. We have designed a new category—the coffee snack." For an energizing boost that still allows for portability, [caffeinated ingredients](https://www.trendhunter.com/trends/caffeinated-energy-bar) are being worked into a range of on-the-go snacks. While one wouldn't pack a hot cup of coffee into a purse or backpack, solid coffee snacks in the form of snack bars are much easier to carry around without fear of spilling or going cold. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Solid Coffee Snacks:** The trend of solid coffee snacks provides a disruptive innovation opportunity to create new coffee-based products in convenient bar form. - **On-the-go Caffeinated Snacks:** The trend of incorporating caffeinated ingredients into on-the-go snacks opens up disruptive innovation opportunities for creating energizing and portable food options. - **New Category: Coffee Snacks:** Creating a new category of coffee snacks, like Java Me Up Coffee Bars, presents a disruptive innovation opportunity to tap into the growing demand for coffee-flavored products in alternative formats. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore disruptive innovation opportunities by developing solid coffee snacks and on-the-go caffeinated snacks to cater to the evolving consumer preferences for convenience and unique coffee experiences. - **Coffee and Snack Bars:** The coffee and snack bar industry can capitalize on the trend of solid coffee snacks and create innovative coffee-flavored bars that provide the convenience and energizing properties that consumers seek. - **Coffee Retail:** Coffee retailers can embrace the trend of coffee snacks and explore disruptive innovation opportunities by offering coffee-based snack products alongside their traditional beverage offerings, catering to customers looking for alternative ways to enjoy their favorite caffeinated flavors. ## Related on Trend Hunter - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Caffeinated Organic Snack Products](https://www.trendhunter.com/trends/thats-it-products.md) - [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md) - [Coffee Bean Candy Bars](https://www.trendhunter.com/trends/the-coffee-bar.md) - [Caffeinated Protein Bars](https://www.trendhunter.com/trends/dark-chocolate-espresso-battle-bar.md) - [Plant-Powered Caffeinated Snack Bars](https://www.trendhunter.com/trends/caffeinated-snack-bar.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bar.md) - [Energy-Boosting Snack Bars](https://www.trendhunter.com/trends/caffeinated-energy-bar.md)