# Snack-Branded Inclusive Initiatives Doritos Recently Debuted the New 'SOLID BLACK' Initiative By Grace Mahas | Published 2021-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/solid-black References: [prnewswire](https://www.prnewswire.com/news-releases/doritos-launches-solid-black-an-initiative-to-amplify-the-voices-of-black-innovators-and-creators-301320520.html?tc=eml_cleartime) & [doritos](https://www.doritos.com/solidblack/) In an effort to amplify the voices and stories of Black individuals, Doritos recently debuted a new multi-platform initiative dubbed 'SOLID BLACK.' The brand will invest over $5 million to support this mission. To kick off the project, Doritos recently launched the Doritos SOLID BLACK Inaugural Class of 2021, a group of changemakers from the Black community whose work and stories will be shared across the brand's social media channels. Each Changemaker will receive $50,000 in monetary support. To hear the members' stories, fans can tune in every Friday to [Doritos'](https://www.trendhunter.com/trends/doritos-dips) social media channel. "Doritos has long been a brand that believes in igniting and championing bold self-expression and authenticity," said Stacy Taffet, vice president of marketing, [Frito-Lay North America](https://www.trendhunter.com/trends/fritolay-minis). "We are proud to provide a platform and resources to innovators and creators who are making a lasting impact on culture and hope that their stories can inspire the next generation in the continued effort to create a more equal and diverse world." Image Credit: Doritos ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 16% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Branding Initiatives:** Companies can showcase their commitment to diversity and inclusion through initiatives that amplify underrepresented voices and stories. - **Changemaker-focused Marketing:** Brands can spotlight and financially support individuals who are making a positive impact in their communities through creative marketing campaigns. - **Social Media Sponsorship:** Companies can utilize their social media channels to share stories and amplify the voices of underrepresented communities, while building brand awareness. ### Where This Applies - **Snack Food:** Snack food companies can invest in inclusive initiatives through partnerships with changemakers and community organizations to showcase their commitment to diversity and drive positive impact. - **Marketing and Advertising:** In the age of social media, marketing and advertising agencies can help brands create impactful campaigns centered around uplifting underrepresented communities. - **Social Media:** Social media platforms can serve as powerful tools for brands to showcase their commitment to diversity and amplify underrepresented voices through sponsored content and partnerships. ## Related on Trend Hunter - [Piquant Pineapple Snack Chips](https://www.trendhunter.com/trends/doritos-solid-black.md) - [Mental Health-Supporting Crisps](https://www.trendhunter.com/trends/doritos-bold-bbq.md) - [Black Community-Focused Ads](https://www.trendhunter.com/trends/joyfullyblack.md) - [Underrepresented Artist Snack Branding](https://www.trendhunter.com/trends/sunchips-art-seen-packaging.md) - [College-Targeted Awareness Campaigns](https://www.trendhunter.com/trends/taste-of-tomorrow.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Chip-Inspired Snack Dips](https://www.trendhunter.com/trends/doritos-dips.md) - [Rebranded Spicy Chip Brands](https://www.trendhunter.com/trends/flamin-hot-1.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md)