# Multitasking Mineral Campaigns The Solgar VM-2000 Multivitamin Ads Would Have You Doing More By Meghan Young | Published 2011-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/solgar-vm-2000-multivitamin References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/solgar-multivitamins-encourages-multitasking/) & [solgar](http://www.solgar.com) In this day and age, the world is all go go go and the [Solgar](https://www.trendhunter.com/trends/soglar) VM-2000 Multivitamin ad campaign shows one way in which people can keep up with their busy lives. By "encouraging [multitasking](https://www.trendhunter.com/trends/cobiotic)," as the campaign's tagline states, these multivitamins will help fuel the natural energy needed to do work and have fun at the same time. Conceived and executed by [Athens](https://www.trendhunter.com/trends/panko-crispy-chicken)-based ad agency DDB, the Solgar VM-2000 Multivitamin ad campaign doesn't necessarily promote piling a person's day with tons of tasks, but it does acknowledge that those days exist more than ever. Through these clever and creative images, people will walk away with the knowledge that they can do all the things they want thanks to a certain Solgar VM-2000 Multivitamin. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 37% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Multitasking Supplements:** Opportunities to develop and market dietary supplements that promote multitasking capabilities. - **Energy-boosting Products:** Development of products that aim to tackle fatigue and boost energy levels for multitasking. - **Work-life Balance:** Emerging focus on work-life balance, and products that help individuals to balance their busy daily schedule. ### Industries Being Reshaped - **Health and Wellness:** Possible growth in industries related to dietary supplements, functional foods, and health products that enhance multitasking abilities. - **Advertising and Marketing:** Creative marketing campaigns that target busy individuals focused on multitasking. - **Technology:** Opportunities for technology companies to develop energy-boosting products and applications to support multitasking. ## Related on Trend Hunter - [Dual-Benefit Supplements](https://www.trendhunter.com/trends/shaklee-multitaskers.md) - [Adult-Targeted Nutrition Supplements](https://www.trendhunter.com/trends/essential-nutrition-support.md) - [Gen Z Vitamin Pop-Ups](https://www.trendhunter.com/trends/natures-truth.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md) - [Vitamin D-Boosted Supplements](https://www.trendhunter.com/trends/centrum-vitamin-d-boost-multivitamin.md) - [On-the-Go Multivitamin Support](https://www.trendhunter.com/trends/onthego-multivitamin-support.md) - [Enzyme-Powered Multivitamins](https://www.trendhunter.com/trends/jarrow-formulas.md) - [Deficiency-Focused Vitamins](https://www.trendhunter.com/trends/liposomal-multivitamin.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md)