# Global Shoe Campaigns Soles4Souls Plans to Donate 50,000 Pairs in 50 Days By Marissa Brassfield | Published 2009-04-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/soles4souls References: [juliansmithproductions.wordpress](http://juliansmithproductions.wordpress.com/2009/04/03/50000-shoes/) & [50000shoes](http://www.50000shoes.com/) Soles4Souls is a charity organization committed to providing poverty-stricken individuals around the world with shoes. They've embarked on the '50,000 Pairs in 50 Days' challenge, and Soles4Souls makes it pretty easy for anyone to get involved. A $5 donation yields 2 pairs of shoes, $10 nets 3 pairs of shoes and $20 sponsors a family-sized 5 pairs of shoes, with the sixth pair shipped to you as a gift. Soles4Souls operates on 2% of its income, which is a sum far smaller than that of many other charities. Check out the video above for more information. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 12% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Sustainable Donation Models:** Charity organizations are exploring new, sustainable models for donations to further their causes. - **Alternative Charity Organizations:** Consumers can choose from a myriad of alternative charity organizations to support various causes. - **Social Media Fundraising:** Social media platforms are providing opportunities for individuals and organizations to fundraise for charity causes more easily and effectively. ### Industries Being Reshaped - **Nonprofits:** Nonprofit organizations can incorporate innovative and sustainable models for donations to maximize their impact. - **E-commerce:** E-commerce platforms can integrate charitable giving into their business models to provide customers with easy opportunities to support causes. - **Social Media:** Social media platforms can enhance their functionalities to cater to fundraising opportunities for charity organizations and individuals. ## Related on Trend Hunter - [Canadian Charity-Focused Campaigns](https://www.trendhunter.com/trends/canadian-charity.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Soccer Equipment Donation Programs](https://www.trendhunter.com/trends/gear-for-good.md) - [Footwear-Branded Heart Health Initiatives](https://www.trendhunter.com/trends/wear-your-heart.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Footwear-Based Father’s Day Giveaways](https://www.trendhunter.com/trends/good-dude-giveaway.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Complimentary Footwear Giveaways](https://www.trendhunter.com/trends/foot-changes-during-pregnancy.md)