# Trash-Fuelled Airways British Airways is Working with Solena Fuels for an Eco-Friendly Alternative By Jamie Danielle Munro | Published 2014-05-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/solena-fuels References: [psfk](http://www.psfk.com/2014/04/british-airways-garbage-plane.html) & [solenafuels](http://www.solenafuels.com/) Flying a massive 747 plane all over the world not only costs a lot of money, but burns excessive amounts of fuel, which is why [British Airways](https://www.trendhunter.com/trends/british-airways-and-starlink) is working with Solena Fuels to come up with an eco-friendly alternative. Solena Fuels [transforms garbage into biofuel](https://www.trendhunter.com/trends/bamboo-biorefinery), which could be used to power airplanes. The experiment is known as the [London Green Sky Project](https://www.trendhunter.com/trends/the-sustainable-spritz), which will hopefully lessen the carbon footprint of this massive corporate airline and influence other aircraft carriers to follow suit. According to PSFK, "Green Sky will use the existing waste collection system to pick up household trash and take advantage of the electricity infrastructure that supplied the refinery in the past." An oil refinery is being used as the site for the project, which is equipped to deal with this transformation of large amounts of waste. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Biofuel Transformation:** The trend of transforming garbage into biofuel presents an opportunity for disruptive innovation in the aviation industry. - **Eco-friendly Alternatives:** The trend of seeking eco-friendly alternatives for fuel consumption opens up opportunities for disruptive innovation in the airline industry. - **Waste-to-energy Solutions:** The trend of utilizing waste-to-energy solutions for powering planes offers a chance for disruptive innovation in the renewable energy industry. ### Who This Affects Most - **Aviation:** The aviation industry can explore innovative ways to utilize biofuel transformation to reduce carbon footprint and fuel costs. - **Airline:** The airline industry has the potential to adopt eco-friendly alternatives for fuel consumption, setting a precedent for sustainable aviation practices. - **Renewable Energy:** The renewable energy industry can capitalize on waste-to-energy solutions to create sustainable fuel sources for various applications, including aviation. ## Related on Trend Hunter - [Sustainable Aviation Fuels](https://www.trendhunter.com/trends/decarbonizing-aviation.md) - [Eco-Focused Airline Initiatives](https://www.trendhunter.com/trends/alaska-airlines1.md) - [Sustainable Air Travel Concepts](https://www.trendhunter.com/trends/airspace-cabin-vision-2035-concept.md) - [Hydrogen Fuel-Cell Engines](https://www.trendhunter.com/trends/airbus.md) - [Hydrogen-Powered Jet Engines](https://www.trendhunter.com/trends/rollsroyce-ae-2100.md) - [Decarbonizing Demonstrator Aircraft](https://www.trendhunter.com/trends/demonstrator-aircraft.md) - [Recyclable Cannabis Packaging](https://www.trendhunter.com/trends/aviation-cannabis.md) - [Sustainable Truck Modifications](https://www.trendhunter.com/trends/clearflame.md) - [Renewable Energy Aircrafts](https://www.trendhunter.com/trends/solarpowered-aircraft.md)