# Hand-Scribbled Branding Solee Sunscreen Packaging Has a Casual Image that Appeals to the Young By Amelia Roblin | Published 2013-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/solee-sunscreen-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/solee.html) & [behance.net](http://www.behance.net/gallery/SOLEE/12420839) With teenagers and young adults in mind -- the sort who vacation and party in Ibiza -- Mtrshk of Mexico came up with Solee Sunscreen packaging. Where this demographic is often more interested in remaining free of sun protection with the goal of getting a tan, the designer devised a branding scheme that appeals to a [youthful and fun-loving crowd](https://www.trendhunter.com/trends/sun-care-campaign). It appears as though the [sunblock bottles](https://www.trendhunter.com/trends/evil-ray) were manufactured and filled and left intentionally blank white, before Mtrshk personally doodled on each one of them with a black marker. The name of the brand is scrawled loosely in cursive writing, and the [UVA and UVB protection ratings](https://www.trendhunter.com/trends/spooge) are written with the same casual freehand quality. Solee Sunscreen packaging has that "don't take things too seriously" attitude that would certainly appeal to the target market. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hand-scribbled Packaging:** Opportunity for brands to create packaging designs that mimic hand-scribbled or doodled designs to appeal to a youthful audience. - **Youthful Branding:** Brands can develop branding schemes that embody a carefree, fun-loving attitude to resonate with young consumers. - **Casual Messaging:** Brands can use casual and non-traditional typography and messaging to create a relatable and laid-back image. ### Who This Affects Most - **Personal Care:** Opportunity for personal care brands, especially sun protection products, to adopt hand-scribbled packaging to target a youthful market. - **Cosmetics:** Cosmetic brands can explore hand-scribbled branding techniques to attract a younger demographic and differentiate their products. - **Consumer Goods:** Various consumer goods industries can leverage casual messaging and hand-scribbled designs to create products that resonate with the young and carefree consumer segment. ## Related on Trend Hunter - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Youth Art Campaigns](https://www.trendhunter.com/trends/sun-bum-1.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [Milky Mineral Sunscreens](https://www.trendhunter.com/trends/shake-shake-spf-50.md)