# Limited-Edition Candy Sneakers Gushers Created a Sneaker for the Metaverse in ComplexLand By Colin Smith | Published 2022-05-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sole-quest References: [businesswire](https://www.businesswire.com/news/home/20220518005406/en/Gushers-Drops-One-Of-A-Kind-Designer-Sneaker-Available-Exclusively-in-the-Metaverse) & [complexland](https://complexland.com/#home) Gushers announced 'Sole [Quest](https://www.trendhunter.com/trends/lab-test-analyzer),' an online event in celebration of the brand's new sneaker for the metaverse. The sneaker will be available online only at ComplexLand, a shoppable virtual experience and web3 platform. The sneakers will only be available as a [digital wearable](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost) for most consumers. However, several lucky winners will win a real-life version of the limited edition shoes. In order to receive a chance to win, ComplexLand attendees will need to participate in [Gushers'](https://www.trendhunter.com/trends/fruithead) Sole Quest, a set of virtual tasks that will reward the players that complete it with a virtual pair of sneakers alongside an entry into a draw for the physical pair. The pair of shoes itself was designed by 'RAL7000STUDIO,' an Italy-based design studio that captured the essence of Gushers in the shoes. The eyestay of the shoe is covered in a splash of colorful Gushers goo, while the outsole features a plethora of colors inspired by Gushers snacks. The bottom sole of the shoe features the phrase "let your sole out" to encourage self-expression. Image Credit: Gushers ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 98% | Activity: 100% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Metaverse Sneakers:** The creation of limited-edition digital sneakers for the metaverse presents disruptive innovation opportunities in the virtual fashion market. - **Shoppable Virtual Experiences:** The rise of virtual marketplaces like ComplexLand opens up opportunities for brands to engage with customers in immersive ways and gain a competitive edge. - **Virtual Event Marketing:** Hosting online events like Gusher's Sole Quest encourages user engagement and allows brands to generate buzz around their products in the metaverse. ### Industries Being Reshaped - **Fashion:** The rise of digital fashion and virtual wearables offers new opportunities for designers and brands to expand their offerings and reach new audiences in the metaverse. - **E-commerce:** The growing popularity of shoppable virtual experiences presents opportunities for e-commerce companies to create immersive shopping experiences and increase sales. - **Marketing:** Virtual event marketing allows brands to create new touchpoints with consumers and leverage the power of gamification and immersive technologies to build brand loyalty and awareness. ## Related on Trend Hunter - [Collectible Virtual Sneakers](https://www.trendhunter.com/trends/stepn-go-x-casio.md) - [Metaverse Retail Games](https://www.trendhunter.com/trends/the-sneakerheadz-society.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Color-Changing Cleats](https://www.trendhunter.com/trends/color-changing-cleats.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Charming Chocolatier-Themed Sneakers](https://www.trendhunter.com/trends/nike-dunk-low-wonka.md)