# Market-Oriented Energy Charities SolarAid Hopes to Get Rid of Kerosene Lamps in Africa by 2020 By Tiana Reid | Published 2013-06-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/solaraid References: [facebook](https://www.facebook.com/SolarAid) & [solar-aid.org](http://solar-aid.org/) In light of the SocialBusiness.org top list of the [Millennium Development Goals](http://www.trendhunter.com/slideshow/millennium-development-goal-innovations), this piece shows how certain organizations -- like that of SolarAid -- set their own goals. For instance, SolarAid wishes to replace all kerosene lamps in Africa by the year 2020. SolarAid is along the same lines of SolarSister, an organization, however, that is explicitly gender-oriented. The idea is that kerosene lamps, which are dangerous, relatively expensive and toxic, could be replaced by [solar lights](https://www.trendhunter.com/trends/nomad-3), which last about five years and can pay themselves off after about three months. Though SolarAid is technically a charity, it uses a market-oriented approach by selling the lights. **Contact Information** SolarAid [website](http://solar-aid.org/) SolarAid on [Facebook](https://www.facebook.com/SolarAid) SolarAid on [Twitter](https://twitter.com/solaraid) Sunny Money TV on [YouTube](http://www.youtube.com/user/SunnyMoneyTV/featured) ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Market-oriented Energy Charities:** There is a trend of charities adopting market-oriented approaches to replacing dangerous and expensive kerosene lamps with solar lights in Africa. - **Gender-oriented Energy Charities:** There is a trend of charities specifically targeting gender issues while offering affordable & sustainable energy solutions to replace dangerous kerosene lamps in Africa. - **Solar-powered Lighting:** There is a trend of solar-powered lighting as an affordable and sustainable alternative to kerosene lamps in Africa. ### Where This Applies - **Non-profit:** Non-Profit organizations can take advantage of market-oriented approaches to address social issues and offer affordable energy solutions. - **Renewable Energy:** The renewable energy industry can innovate in developing and offering affordable, sustainable and efficient lighting products that replace kerosene lamps. - **Social Entrepreneurship:** Social entrepreneurs can develop and offer market-oriented approaches to address social issues and provide affordable energy solutions in areas with substandard living conditions. ## Related on Trend Hunter - [Solar Tribal Homes](https://www.trendhunter.com/trends/Chhattisgarh.md) - [Alternative Energy Illuminators](https://www.trendhunter.com/trends/sammanlnkad-collection.md) - [Cause-Benefitting Sunscreen Milks](https://www.trendhunter.com/trends/solara-suncare.md) - [Sustainable Solar Portable Lights](https://www.trendhunter.com/trends/iggy-lamp.md) - [Charitable Flat-Packed Cooking Stoves](https://www.trendhunter.com/trends/fire-for-life.md) - [Wireless Solar-Powered Lights](https://www.trendhunter.com/trends/solarpowered-lights.md) - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Sustainable Charcoal Brands](https://www.trendhunter.com/trends/the-good-charcoal-company.md)