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# Sleek Solar Shingle Power
Dow Offers Simple Affordable Photovoltaic Energy From Roofing Materials

By Katie Cordrey | Published 2009-10-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/solar-shingles-photovoltaic-roofing
References: [news.dow](http://news.dow.com/dow_news/corporate/2009/20091005b.htm)

Newly introduced, [DOW](https://www.trendhunter.com/trends/dow) POWERHOUSE Solar Shingles are photovoltaic solar panel shingles that may make [solar power installations](https://www.trendhunter.com/trends/gigawatt-solar-projects) mundane because they can be used in [standard roofing installations](https://www.trendhunter.com/trends/state-of-Gujarat). Dow Solar Solutions came up with the design which combines low-cost, thin-film CIGS photovoltaic cells with a proprietary roofing shingle design.

Conventional roofing shingles and the Dow solar power-generating shingles can be installed simultaneously without specialized skills or knowledge. Limited quantities of the solar shingles will be available by mid-2010 with the hope that they will be widely available in 2011.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 50% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Photovoltaic Roofing:** Disruptive innovation opportunity: Develop cost-effective and widely available photovoltaic roofing materials that seamlessly integrate with standard roofing installations.
- **Thin-film Solar Technology:** Disruptive innovation opportunity: Improve the efficiency and affordability of thin-film solar technology to make it a competitive alternative to traditional solar panels.
- **Sustainable Construction:** Disruptive innovation opportunity: Integrate renewable energy solutions, such as solar shingles, into sustainable construction practices to reduce reliance on fossil fuels.

### Industries Being Reshaped

- **Roofing:** Disruptive innovation opportunity: Collaborate with solar energy companies to develop roofing materials that generate solar power.
- **Solar Energy:** Disruptive innovation opportunity: Invest in research and development to advance thin-film solar technology and make it more accessible to homeowners.
- **Construction:** Disruptive innovation opportunity: Incorporate sustainable and energy-efficient solutions, such as solar shingles, into building designs to meet the growing demand for eco-friendly buildings.

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