# Eco-Powered Advertising The Opalio Powerbanner is an Innovative Medium By Remi Oerlemans | Published 2011-01-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/solar-powered-outdoor-banners-advertisment References: [greenvertise.wordpress](http://greenvertise.wordpress.com/) & [opalio](http://www.opalio.com/powerbanner) The Opalio Powerbanner is in an innovative medium for marketing. At night, the smart banner turns into [digital signage](https://www.trendhunter.com/trends/intellino-signamic) due to LED integrated in the soft material of the banner. This glowing invention is also green, charged by sunlight during daytime! The integrated [solar powered LEDs](https://www.trendhunter.com/trends/geolectric-lantern) offer a great way to have this [green way of advertising](https://www.trendhunter.com/trends/samsung-epaper-emdx) effective at all times. Check out the Opalio Powerbanner in the gallery. **Implications** - As green initiatives continue to be integrated into every aspect of societal operations, consumers are now expecting corporations to produce goods which are also environmentally conscious. As such, corporations with products that are environmentally friendly should advertise their wares as such to entice consumers' business. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 25% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Advertising:** With consumers demanding more sustainable products, the Opalio Powerbanner represents a trend towards environmentally conscious advertising. - **Smart Signage:** The Opalio Powerbanner is an innovative medium that transforms into digital signage at night, highlighting the trend towards versatile and interactive advertising. - **Solar-powered Innovations:** The Opalio Powerbanner's use of integrated solar-powered LEDs presents an opportunity for companies to incorporate sustainable technology in their products and marketing strategies. ### Industries Being Reshaped - **Advertising:** The Opalio Powerbanner showcases a disruptive innovation in the advertising industry, where eco-friendliness and interactive capabilities can set businesses apart from competitors. - **Sustainable Products:** The Opalio Powerbanner's use of eco-friendly technology demonstrates an opportunity for companies in the sustainable products industry to showcase their commitment to environmentally conscious practices. - **Renewable Energy:** The Opalio Powerbanner's use of solar-powered LEDs highlights a trend towards incorporating renewable energy into various industries, including advertising and marketing. ## Related on Trend Hunter - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Energy-Harvesting Camper Awnings](https://www.trendhunter.com/trends/xponent-power-xpanse-awning.md) - [Electronic Paper Advertising Displays](https://www.trendhunter.com/trends/e-ink-kaleido-3.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Eco Eye-Friendly Display Technologies](https://www.trendhunter.com/trends/hannspree-ecovision-paper-display.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md) - [Solar Energy Camping Platforms](https://www.trendhunter.com/trends/eo-canopy.md)