# Optical Illusion Architecture This Solar Powered Home Attempts to Trick the Eye By Tia Clarke | Published 2013-01-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/solar-powered-homes References: [rowarch](http://rowarch.com/portfolio/?p=452) & [facebook](https://www.facebook.com/ROWStudio) This highly stylized, modern abode is the perfect inspiration for those seeking out [solar-powered homes](https://www.trendhunter.com/trends/florian-busch-architects). The latest creation from ROW studios called the 'Ortega House' is located in Cancun in South Eastern Mexico. The home takes advantage of its sunny location by utilizing the sun's energy for cleverly concealed solar panels. One of the most striking features of this building is the [pool's optical illusion](https://www.trendhunter.com/trends/10m) candy cane-inspired design. The single lane statement pool features patterned mosaics in white and baby blue diagonal stripes that continue out of the pool and towards the house itself. This certainly looks like *the* place to take a dip on a sweltering day in Mexico! ROW is an [award winning Mexico-based architecture firm](https://www.trendhunter.com/trends/hw-studio-1) that was founded in 2005 by Álvaro Hernández Félix, Nadia Hernández Félix and Alfonso Maldonado Ochoa. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Solar-powered Homes:** Disruptive innovation opportunity: Develop new ways to incorporate solar panels into architectural designs. - **Optical Illusion Design:** Disruptive innovation opportunity: Explore the use of optical illusions in various industries, such as fashion or interior design. - **Patterned Mosaics:** Disruptive innovation opportunity: Create unique and visually striking designs using patterned mosaics in home decor and outdoor spaces. ### Where This Applies - **Architecture:** Disruptive innovation opportunity: Integrate sustainable practices and renewable energy sources into architectural projects. - **Fashion:** Disruptive innovation opportunity: Incorporate optical illusion designs into fashion garments and accessories. - **Interior Design:** Disruptive innovation opportunity: Experiment with patterned mosaics to create visually captivating spaces and furniture. ## Related on Trend Hunter - [Off-Grid Oceanside Homes](https://www.trendhunter.com/trends/campos-studio.md) - [Chic Curved Houses](https://www.trendhunter.com/trends/curved-house1.md) - [Sculptural Canteliver Concrete Houses](https://www.trendhunter.com/trends/casa-del-alma.md) - [Climate-Adaptive Tropical Homes](https://www.trendhunter.com/trends/ocean-eye.md) - [Interior Courtyard Mexican Homes](https://www.trendhunter.com/trends/casa-ll.md) - [Nature-Preserving Mexican Lake Houses](https://www.trendhunter.com/trends/casa-santa-maria-del-oro.md) - [Mountaintop Cantilevered Residences](https://www.trendhunter.com/trends/levitae-house.md) - [Sculptural Inverted Homes](https://www.trendhunter.com/trends/a-house-with-an-inverted-roof.md) - [Sustainable Canopy Pavilions](https://www.trendhunter.com/trends/casa-solai.md)