# Solar Powered Ads VW Eos "Shadow Poster" By jelalyn | Published 2007-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/solar-powered-advertisement-vw-eos-shadow-poster References: [Notice: Undefined index: host in /home/jeremy/public_html/thcp/core/core.functions.php(637) : eval()'d code on line 3](http://www.frederiksamuel.com/blog/SINGLE_AD_PAGE.php?ad=vw_eos_shadow.jpg) & [liaentries](http://www.liaentries.com/winners/?id_medium=4&id_category=0&view=details&range=f&page=25&keyword;=&medium;=&category;=&award;=&country;=&title;_brand=&credits;=&company;_name=&city;=) The VW [Eos](https://www.trendhunter.com/trends/windows-of-selfcare) "Shadow Poster" proves that the sun can go beyond providing alternative energy. With their latest advertisements promoting the convertibles, [Volkswagen](https://www.trendhunter.com/trends/electricwrapped) shows us that the sun can also increase the number of cars test driven, and as a result, boost sales. "Everywhere we put it up, the shadow poster not only caused a stir but also increased the number of test drives by more than 12%. Thus the 2,000 Euro poster caused a positive PR in the value of about 200,000 Euros," a rep from the German auto manufacturer said. The world's first shadow poster is a finalist in the London International Awards 2007 under the Ambient Outdoor Category. [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) Dusseldorf is responsible for this very simple yet powerful ad. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Sun-powered Advertising:** Opportunity for businesses to harness solar energy to create innovative and attention-grabbing advertisements. - **Increased Test Drives:** Using unique advertising methods like shadow posters to boost test drive numbers and ultimately increase sales. - **Ambient Outdoor Advertising:** Exploring creative strategies in the field of outdoor advertising to stand out and generate positive PR. ### Who This Affects Most - **Automotive:** Automobile companies can leverage solar-powered ads to attract more customers and drive higher sales. - **Advertising:** Advertising agencies can develop innovative outdoor campaigns using unique techniques like shadow posters. - **Renewable Energy:** The solar-powered advertising trend presents opportunities for companies in the renewable energy industry to provide sustainable solutions for businesses. ## Related on Trend Hunter - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Immersive Solar-Powered Installations](https://www.trendhunter.com/trends/8-minutes-and-20-seconds.md) - [Energy-Harvesting Camper Awnings](https://www.trendhunter.com/trends/xponent-power-xpanse-awning.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md)