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# Sun-Powered Purses
The Diffus Solar Handbag Fuses Fashion and Pragmatism

By Jordan Sowunmi | Published 2011-05-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/solar-handbag
References: [gizmag](http://www.gizmag.com/diffus-solar-handbag/18734/) & [diffus.dk](http://www.diffus.dk/index.htm)

While handbags with solar cells that charge electronic devices have already been created, the Diffus solar handbag attempts to up the ante by creating a solar handbag that is extremely stylish with the ability to completely charge a cell phone and help find a set of keys in dark lighting.

The Diffus solar handbag contains 100 small solar power stations that charge a mobile device and a powerful lithium-ion battery. When in a dark or nighttime setting, the bag sends out optical fibers that illuminate your bag and make it easy to spot anything inside you have trouble finding.

Diffus hasn't announced a release date or price point for the solar handbag, but one can expect something so nifty and practical to cost a pretty penny.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 69% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Solar-powered Accessories:** Disruptive innovation opportunity: Create stylish and functional accessories, such as handbags, that incorporate solar power to charge electronic devices.
- **Fashionable Tech Integration:** Disruptive innovation opportunity: Merge fashion and technology by creating stylish accessories that incorporate innovative tech features, like lighting systems or charging capabilities.
- **Smart Illumination:** Disruptive innovation opportunity: Develop smart lighting solutions for bags and accessories that use optical fibers to illuminate the interior and make it easier to find items.

### Sectors Adopting This

- **Fashion Accessories:** Disruptive innovation opportunity: Innovate within the fashion accessories industry by creating new products that merge practicality with style, such as solar-powered handbags.
- **Electronics:** Disruptive innovation opportunity: Explore the integration of solar power and advanced battery technology in electronic devices, including mobile phones and other portable gadgets.
- **Lighting Solutions:** Disruptive innovation opportunity: Develop lighting solutions for various applications, such as incorporating optical fiber technology in bags, clothing, or interior design to provide efficient and stylish illumination.

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