# Sun-Powering Promotions Nivea Releases Advertisements with Solar Chargers Built Into Them By Gil Cohen | Published 2013-05-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/solar-chargers References: [creativecriminals](http://creativecriminals.com/print/nivea-solar-ad-charger/) & [nivea](http://www.nivea.com/) There is officially no reason for you to leave the beach on vacation, even to charge your phone as long as you have the new [Nivea](https://www.trendhunter.com/trends/nivea-sun) ads with their built-in solar chargers. Inspired by fun in the sun on the beaches of Brazil, the Nivea marketing department wanted to encourage people to stay out longer and enjoy the all-day [sun protection](https://www.trendhunter.com/trends/native-sunscreen) provided by the range of Nivea products. Even on the beach people are constantly using their phones to make calls, listen to music, read and play games so these [portable solar-powered chargers](https://www.trendhunter.com/trends/deepsolar-x20-solar-power-bank) are perfect for keeping the fun times going. These keepsake Nivea ads feature convenient solar chargers on one side and standard USB ports on the other side. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 28% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Portable Solar Chargers:** Opportunity for companies to develop and market portable solar chargers for consumers on the go. - **Integrated Advertising:** Potential for integrating promotional materials with functional features, like solar chargers, to provide enhanced user experiences. - **Sustainable Branding:** Opportunity for brands to align themselves with sustainability initiatives by incorporating eco-friendly features into their products and promotions. ### Industries Being Reshaped - **Consumer Electronics:** Consumer electronics companies can leverage the demand for portable solar chargers by developing innovative and efficient products. - **Advertising and Marketing:** Advertising and marketing agencies can explore new ways to integrate functional features into promotional materials, enhancing their effectiveness. - **Skincare and Cosmetics:** Skincare and cosmetics brands can differentiate themselves by incorporating sustainable and eco-friendly features, like solar chargers, into their products and campaigns. ## Related on Trend Hunter - [Indian Sun Care Lines](https://www.trendhunter.com/trends/nivea-sun.md) - [Solar-Powered Oral Care Devices](https://www.trendhunter.com/trends/quip-solar-battery-charger.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Device-Charging Sun Hats](https://www.trendhunter.com/trends/ecoflow-power-hat.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Solar-Powered Wireless Headphones](https://www.trendhunter.com/trends/rpt02-sol-headphones.md) - [Urban Solar Charging Benches](https://www.trendhunter.com/trends/perovia.md)