# Diva Fight Purse Ads This Anya Hindmarch Ad Addresses the Beyonce, Jay-Z and Solange Fight By Laura McQuarrie | Published 2014-05-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/solange-fight References: [pinkisthenewblog](http://www.pinkisthenewblog.com/2014-05-16/the-purse-solange-used-in-her-attack-on-jay-z-is-featured-in-a-clever-new-ad) & [twitter](https://twitter.com/anyahindmarch/statuses/466188918938161152) When there's big news in the pop culture world like the Beyoncé, Jay-Z and Solange fight, it doesn't take long for the Internet to start talking and spoofing it. The incident happened at the 2014 Met Gala, where Solange was carrying a [gold-colored Crisp Packet Clutch](https://www.trendhunter.com/trends/chip-bag-purse) by Anya Hindmarch—that also happened to be tossed at Jay-Z angrily by Solange over and over in the elevator. Not long after, Anya Hindmarch was quick to send out a [tongue-in-cheek tweet](https://www.trendhunter.com/trends/bear-fight-whiskey-ad) stating that the clutch was "worth fighting for." Although the ad may be a little exploitative, it's clever and relevant. Since the fight was officially and recently addressed by the trio in an official statement, the fight and this ad will be old news soon. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Pop Culture-related Advertising:** Brands can leverage current events in pop culture to create clever and relevant advertisements. - **Humorous Marketing:** Brands can use humor and satire in their marketing to generate buzz and increase engagement with their audience. - **Trending Topics-driven Marketing:** Marketers can use trending topics to create timely and relevant marketing campaigns that resonate with their audience. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage current events in pop culture to create clever and relevant advertisements. - **Entertainment:** Entertainment companies can use humor and satire in their marketing to generate buzz and increase engagement with their audience. - **Advertising:** Advertising agencies can use trending topics to create timely and relevant marketing campaigns that resonate with their clients’ audience. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Mayonnaise-Carrying Fashion Bags](https://www.trendhunter.com/trends/white-margaret-bag.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Sleek Virtual Handbag Collaborations](https://www.trendhunter.com/trends/tag-bag.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md)