# Celebrity Jewelry Campaigns Actress Thandie Newton Promotes Solange Azagury-Partridge's 'Stoned' By Marissa Liu | Published 2009-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/solange-azagury-partridge-jewelry References: [style](http://www.style.com/vogue/voguedaily/2009/11/all-that-glitters-thandie-newtons-dramatic-turn-for-solange/) & [e-styling.info](http://www.e-styling.info/2009/11/09/solange’s-new-jewelry-collection-hits-the-silver-screen-with-thandie-newton/) The new collection from Solange Azagury-Partridge jewelry, 'Stoned' will have an amazing piece of advertising in director Laurence Dunmore's short film 'The Letter' starring British thespians Thandie Newton and Jason Isaacs. The short film tells the story of a beautiful woman (Newton) who decides to leave her husband for her lover, but can't part without her jewelry. The Letter debuts this week by invitation only at the Solange Azagury-Partridge [jewelry store on Madison Avenue](https://www.trendhunter.com/trends/tiffany-co-netflix), in New York. A special screening and party in London will follow later this month. No word on when it will be released to the public and you’ll have to wait until December to get your hands on the ['Stoned' collection](https://www.trendhunter.com/trends/holiday-2025-collection). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Jewelry Campaigns:** Celebrity endorsements in the jewelry industry can create a buzz and attract new customers. - **Short Films for Brand Promotion:** Using short films as a marketing tool can effectively showcase products and engage audiences. - **Exclusive Store Screenings:** Invitation-only store screenings can build anticipation and exclusivity for new collections. ### Where This Applies - **Jewelry:** The jewelry industry can leverage celebrity endorsements to increase brand awareness and drive sales. - **Film:** Collaborating with brands to create short films can provide new opportunities and revenue streams for filmmakers. - **Retail:** Organizing exclusive store screenings can create a unique shopping experience and drive foot traffic to retail locations. ## Related on Trend Hunter - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Musician-Starring Jewelry Capsules](https://www.trendhunter.com/trends/pandora-talisman.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md) - [Bespoke Lab-Grown Diamond Jewelry](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md)