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# Streamlined Headphone Packaging
The Sol Republic Relays Has an Unexpectedly Elegant Design

By Alyson Wyers | Published 2015-03-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/sol-republic-relays
References: [packageinspiration](http://www.packageinspiration.com/relays-headphones.html)

According to Package Inspiration, the Sol Republic Relays packaging is "as streamlined as the headphones themselves." The [minimalist design](https://www.trendhunter.com/trends/blanco-1) still allows the consumer to have an enjoyable unboxing experience, making him or her feel like a kid on Christmas morning getting the hottest new [sports headphones](https://www.trendhunter.com/trends/conceptual-nothing-headphone-1). Surprisingly elegant for such active headphones, the packaging has multiple steps to unwrap which "intuitively conveys the product assembly and provides a rich sense of discovery of the features as each layer is opened."

A transparent side panel shows off the [colorful SOL Republic Relays](https://www.trendhunter.com/trends/the-ear-3). Designed by Greg McNamara of Formant Studios based in San Francisco, the packaging has only high-level marketing in order to communicate the headphone features to an international audience without over-complicating things.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 61% | Activity: 59% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Minimalist Packaging:** Creating simplified and streamlined packaging designs that enhance the unboxing experience.
- **Interactive Unboxing:** Developing packaging with multiple layers and steps that provide a sense of discovery to the consumer.
- **Transparent Display:** Incorporating transparent side panels in packaging to showcase the product while still providing necessary information.

### Industries Being Reshaped

- **Consumer Electronics:** Exploring ways to innovate packaging in the consumer electronics industry to enhance brand experience and customer satisfaction.
- **Sporting Goods:** Integrating interactive unboxing experiences in the packaging of sports headphones or other sports-related products to create excitement and engagement.
- **International Retail:** Adopting minimalist packaging designs with clear and concise marketing messages to effectively communicate product features to a global audience.

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