# Airport Skincare Pop-Ups The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport By Michael Hemsworth | Published 2024-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sol-de-janerio-delcia-drench References: [happi](https://www.happi.com/contents/view_breaking-news/2024-03-28/l-rsquo-occitane-travel-retail-debuts-new-bodycare/) & [loccitane](https://www.loccitane.com)  The Sol de Janerio Delícia Drench pop-up activation was showcased by [L'Occitane Travel Retail](https://www.trendhunter.com/trends/sol-de-janeiro-summer-collection) to provide consumers with an immersive skincare experience. The pop-up was located at the Charles de Gaulle Airport in Paris, France and provided travelers with samples of both the Delícia Drench Body Butter and the [Cheirosa](https://www.trendhunter.com/trends/sol-de-janeiro-unveils) 59 Perfume Mist. The 360-degree experience saw customers experiencing expert service from promotional staff in yellow shirts alongside oversized dummy product versions of the aforementioned skincare solutions. The Sol de Janerio Delícia Drench pop-up activation set itself apart from the muted color palette in the airport with bright pops of purple, orange and yellow to make it something of a beacon of brightness in the terminal. The immersive experience is hoped to jumpstart interest in the new products as we head into the warmer weather months. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 85% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Immersive Travel Retail Experiences:** Opportunity for brands to offer interactive pop-up activations in airport terminals for heightened consumer engagement. - **Sampling Skincare Products:** Using pop-up activations at airports to introduce travelers to new skincare products through sample giveaways. - **Colorful Airport Branding:** Incorporating vibrant hues in airport pop-ups to create visually appealing and distinct retail spaces amidst traditional airport aesthetics. ### Industries Being Reshaped - **Travel Retail:** Potential for travel retail companies to collaborate with skincare brands for innovative pop-up experiences in airport locations. - **Skincare:** Opportunity for skincare companies to leverage airport pop-ups for product sampling to reach a diverse audience of travelers. - **Visual Merchandising:** Exploring colorful and eye-catching branding strategies at airports to enhance the retail experience and capture traveler attention. ## Related on Trend Hunter - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Body Butter Pop-Ups](https://www.trendhunter.com/trends/sol-de-janeiro-2.md) - [Travel-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/drunk-elephant-launched.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [French Riviera-Inspired Designer Activations](https://www.trendhunter.com/trends/popup-in-istanbul.md) - [Skin Longevity Pop-Ups](https://www.trendhunter.com/trends/skin-longevity-institute-pop-up.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Digital Travel Retail Experiences](https://www.trendhunter.com/trends/digital-travel-retail.md)