# Escher-Esque Advertising Sok Discount Markets Ads Feature Unbelievable Deals By Amelia Roblin | Published 2011-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sok-discount-markets References: [adsoftheworld](http://adsoftheworld.com/media/print/sok_discount_markets_impossible_price_2) & [reklamadv](http://reklamadv.com/main/) Those who are familiar with the work of 20th century graphic artist M. C. Escher will undoubtedly think of him when considering this Sok Discount Markets campaign. The talented illustrator's drawings seemed to outline the unfeasible, through [optical illusions](https://www.trendhunter.com/trends/pointillism) that challenged both space and subject. The YeniReklam ad agency of Turkey adopted the symbolism behind such images, and took some of the creative's most elementary visual tricks to conceive these prints. The idea of impossible prices was what the team was going for, so they decided to feature the cost of two products, rice and spaghetti, sketched in [3D block characters](https://www.trendhunter.com/trends/3d-billboards) that confuse the viewer's perspective. With such a simple strategy, the Sok Discount Markets ads need not any embellishment besides the bright yellow background and the misperception text. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Optical Illusion Advertising:** Using optical illusions in advertising to create visually engaging and attention-grabbing campaigns. - **Impossible Pricing:** Highlighting unfeasibly low prices to attract customers and create a sense of urgency. - **Minimalist Design:** Utilizing simple and minimalist design elements to convey a strong message. ### Where This Applies - **Retail:** Using optical illusion advertising to promote discounts and sales in retail stores. - **Food and Grocery:** Implementing the concept of impossible pricing to capture the attention of consumers in the food and grocery industry. - **Advertising and Marketing:** Incorporating minimalist design techniques to create visually striking ad campaigns in the advertising and marketing sector. ## Related on Trend Hunter - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Illusory Yogurt Billboards](https://www.trendhunter.com/trends/muller-yogurt.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)