# Canned Soju Margaritas American Soju's Sojurita Shares a Taste of "Korean Vodka" By Laura McQuarrie | Published 2023-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sojurita References: [americansoju.net](https://www.americansoju.net/drinks)  American Soju sells soju not only by the bottle but also [ready-to-drink soju cocktails](https://www.trendhunter.com/trends/allnatural-soju-cocktail) like the Sojurita. This crafted cocktail fuses [South](https://www.trendhunter.com/trends/heinz-57-line) Korea’s favorite clear, distilled spirit with the American-favorite margarita. This cocktail combines six-times distilled premium soju with an infusion of tequila for a carbonated [canned refreshment](https://www.trendhunter.com/trends/agave-boom-margaritas) that packs a punch at 10% ABV. American Soju likens soju to Korean vodka but with half of the calories of vodka that consumers are familiar with, plus a far smoother taste. This fusion beverage offers an enticing flavor combination that blends the best that different drink cultures have to share. This soju margarita in a can caters to adventurous consumers seeking novel taste sensations, boundary-pushing mixology, and a fun and unexpected twist on traditional cocktail offerings. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 79% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Cocktails:** The trend of canned and bottled cocktails is disrupting the RTD beverage industry, offering novel experiences to busy consumers on-the-go. - **Fusion Beverages:** The trend of blending unique flavors from different cultures is disrupting the beverage industry, creating opportunities for innovation and novel taste sensations. - **Low-calorie Spirits:** The trend of low-calorie spirits and alternative liquors is disrupting the traditional spirits industry, appealing to health-conscious and environmentally-aware consumers. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore opportunities in the RTD and fusion categories of alcoholic and non-alcoholic beverages, targeting younger and experimental consumers. - **Mixology Industry:** The mixology industry can leverage the trend of fusion beverages to create innovative cocktails that appeal to adventurous tastes and preferences. - **Health and Wellness Industry:** The health and wellness industry can partner with spirits companies to offer low-calorie, organic, and environmentally-friendly options to consumers who prioritize fitness and wellbeing. ## Related on Trend Hunter - [RTD Yogurt Soju Cocktails](https://www.trendhunter.com/trends/yogurt-soju-cocktail.md) - [Sparkling Soju Cocktails](https://www.trendhunter.com/trends/canned-soju-cocktails.md) - [Flavored Soju Cocktails](https://www.trendhunter.com/trends/soju-cocktails.md) - [Canned Asian Cocktails](https://www.trendhunter.com/trends/jumo.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/soju-seltzer-cocktail.md) - [Juicy Soju-Style Cocktails](https://www.trendhunter.com/trends/sojuice.md) - [Premium Soju Spirits](https://www.trendhunter.com/trends/soju-spirit.md) - [Canned Soju Seltzers](https://www.trendhunter.com/trends/hello-soju.md) - [Low-Calorie Canned Margaritas](https://www.trendhunter.com/trends/soula.md)