# Sparkling Soju Seltzers Hummy Makes Sparkling Soju Seltzers in Flavors Like Asian Pear By Laura McQuarrie | Published 2023-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soju-seltzers References: [drinkhummy](https://www.drinkhummy.com/)  Hummy’s sparkling soju seltzers converge the consumer-favorite benefits of seltzer and soju in aesthetically pleasing canned packaging, offering a refreshing and low-calorie option to other canned beverages with a touch of alcohol. With varieties that incorporate [real fruit juice and all-natural ingredients](https://www.trendhunter.com/trends/allnatural-soju-cocktail) like honey melon, white peach and Asian pear, the brand offers something different for fans of [fruity seltzers](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). At 5% ABV, these soju seltzers are light, clean, refreshing and meant for sharing. With the convenience of canned packaging, these hybrid drinks have the potential to become a go-to for those looking for a lighter alternative to traditional mixed drinks, especially as a versatile option for social gatherings, outdoor events and relaxing at home. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 44% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Soju Seltzers:** The rise of sparkling seltzers+alcohol market leading to an emphasis on low-calorie canned hybrid drinks. - **Fruity Seltzer Varieties:** The demand for a wide range of fruit-flavored options, including Asian pear, honey melon and white peach flavors. - **All-natural Ingredients:** The shift towards all-natural ingredients in canned beverages like Hummy's soju seltzers creates a unique selling proposition for health-conscious consumers. ### Where This Applies - **Alcoholic Beverages:** Alcoholic beverage manufacturers can create low-calorie and natural alternatives blending traditional beverages like soju with trendy, sparkling seltzers. - **Canned Beverage Packaging:** The trend highlights an opportunity for beverage companies to expand into convenient, canned packaging with stylish designs and portability. - **Social Gatherings:** There is potential for sparking joy and generating positivity through social gatherings, which have the ability to generate a market for unique canned beverages. ## Related on Trend Hunter - [Australian Soju Seltzers](https://www.trendhunter.com/trends/shinmi-eastwest-soju-seltzer.md) - [Canned Soju Seltzers](https://www.trendhunter.com/trends/hello-soju.md) - [Flavored Soju Cocktails](https://www.trendhunter.com/trends/soju-cocktails.md) - [Sparkling Soju Beverages](https://www.trendhunter.com/trends/hello-soju-beverage.md) - [Canned Asian Cocktails](https://www.trendhunter.com/trends/jumo.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/soju-seltzer-cocktail.md) - [Sparkling Soju Cocktails](https://www.trendhunter.com/trends/canned-soju-cocktails.md) - [Juicy Soju-Style Cocktails](https://www.trendhunter.com/trends/sojuice.md) - [Colorful Soju Spirits](https://www.trendhunter.com/trends/hunni-k-town-soju.md)