# Sporty Soju Cocktails This Soju Cocktail Combines Pineapple Juice & Blue Gatorade By Laura McQuarrie | Published 2022-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soju-cocktail References: [intheknow](https://www.intheknow.com/post/soju-cocktails-recipes/)  There's a soju cocktail that's circulating [TikTok](https://www.trendhunter.com/trends/fruit-cocktail-kit) and it's a dynamic drink that's full of flavor and captivating colors. The Pineapple juice and Gatorade soju cocktail recipe calls for pouring pineapple juice over a glass of ice, and then adding original-flavored soju and blue Gatorade. As a result of layering these liquids, the cocktail boasts a yellow base and a green-hued tint before being stirred. Soju, a distilled beverage that's [popular in South Korea](https://www.trendhunter.com/trends/jinro), is made from rice, barley, or sweet potatoes and it is often consumed neat or mixed with other drinks. Demand for soju and soju-based cocktails are high thanks to videos on TikTok where users are sharing recipes or showing themselves consuming the beverages. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 61% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Soju Cocktails:** There is a growing trend of mixing soju with other drinks, creating new and unique cocktails that appeal to younger consumers. - **Colorful Cocktails:** Cocktails with bright, eye-catching colors are gaining popularity among younger consumers, and can be marketed as visually appealing and Instagram-worthy drinks. - **Social Media-driven Beverage Trends:** Social media platforms such as TikTok are driving the popularity of certain drinks and creating new opportunities for beverage manufacturers and retailers to capitalize on these trends. ### Industries Being Reshaped - **Alcoholic Beverages:** The trend of mixing soju with other drinks presents an opportunity for alcohol brands to create new, innovative cocktails and capture a younger audience. - **Beverage Industry:** The popularity of visually appealing, social media-friendly drinks like the soju cocktail can be leveraged by beverage companies to create new products and marketing campaigns that resonate with younger consumers. - **Hospitality and Entertainment Industry:** Bars and restaurants can take advantage of the growing trend of colorful and unique cocktails by offering new drink options that appeal to younger consumers looking for a fun, visually appealing night out. ## Related on Trend Hunter - [Juicy Soju-Style Cocktails](https://www.trendhunter.com/trends/sojuice.md) - [Sparkling Soju Cocktails](https://www.trendhunter.com/trends/canned-soju-cocktails.md) - [Canned Soju Margaritas](https://www.trendhunter.com/trends/sojurita.md) - [Pine Needle Cocktails](https://www.trendhunter.com/trends/sols-eye.md) - [RTD Yogurt Soju Cocktails](https://www.trendhunter.com/trends/yogurt-soju-cocktail.md) - [Flavored Soju Cocktails](https://www.trendhunter.com/trends/soju-cocktails.md) - [Goji-Flavored Vodka Beverages](https://www.trendhunter.com/trends/vodka-beverage.md) - [Canned Asian Cocktails](https://www.trendhunter.com/trends/jumo.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/soju-seltzer-cocktail.md)