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# Plant-Based Protein Collections
Sojade Offers Products That Are Nutritious and Lactose-Free

By Mishal Omar | Published 2017-05-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sojade
References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/sojade.html) & [sojade.fr](http://www.sojade.fr/)

Sojade is a decades-old brand based in Brittany, France that offers a variety of healthy products for people who are health-conscious or have dietary restrictions, and it recently re-branded and enlisted the help of the creative agency PULP in order to do this.

All of the products offered by the family-owned business are Organic, made in France, and sourced from fair-trade suppliers. It offers a variety of [plant-based protein products](https://www.trendhunter.com/trends/vemondo-plant), with everything from [lactose free milks](https://www.trendhunter.com/trends/rude-health-chilled-soya) and [packs of yogurt](https://www.trendhunter.com/trends/strawberry-protein-yog), to vegetable-based ground beef. The branding for the products reflects their healthy nature, with green backgrounds and vivid imagery of the food items that the packages contain.

Sojade's plant-based products are ideal for people who have dietary restrictions for both health and personal reasons.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 70% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Organic Food:** With the rise in health-conscious consumers, there is a disruptive innovation opportunity in developing a wider range of organic plant-based protein products.
- **Lactose-free Products:** The increasing demand for lactose-free options presents a disruptive innovation opportunity for creating innovative plant-based protein alternatives that are suitable for individuals with lactose intolerance.
- **Fair-trade Sourcing:** The trend towards ethical and sustainable sourcing offers a disruptive innovation opportunity to develop plant-based protein products sourced from fair-trade suppliers, appealing to socially-conscious consumers.

### Industries Being Reshaped

- **Health Food:** The health food industry can tap into the plant-based protein trend by offering nutritious and flavorful options that cater to various dietary restrictions and preferences.
- **Food Packaging:** The food packaging industry has an opportunity to create visually appealing and environmentally friendly packaging designs that reflect the healthy and nature-centric positioning of plant-based protein products.
- **Food Manufacturing:** Food manufacturers can explore the plant-based protein space by developing innovative processes and techniques to create high-quality products that mimic the taste and texture of traditional animal-based proteins.

## Related on Trend Hunter

- [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md)
- [Dutch Ingredient Plant-Based Yogurts](https://www.trendhunter.com/trends/jumbo-plantbased-yogurts.md)
- [Protein-Packed Chickpea Yogurts](https://www.trendhunter.com/trends/chickpea-yogurts.md)
- [Plant-Based Milk Pods](https://www.trendhunter.com/trends/plantbased-milk-pods.md)
- [Vegan-Friendly Kids Yogurt Products](https://www.trendhunter.com/trends/alpro-kids.md)
- [Simple Protein-Infused Soymilks](https://www.trendhunter.com/trends/simple-organic-soymilk.md)
- [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md)
- [Dairy-Free Skyr Snacks](https://www.trendhunter.com/trends/plantbased-skyr.md)
- [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md)
