# Artisanal Candle Advent Calendars The SOJA & CO Advent Calendar is Now Available for Presale By Jana Pijak | Published 2025-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soja-and-co-advent-calendar References: [sojaco](https://sojaco.ca/en/products/advent-calendar)  The [advent](https://www.trendhunter.com/trends/2025-diptyque-2025 [SOJA&CO](https://www.trendhunter.com/trends/sojaco-spring-collection) advent calendar is a fan-favourite from the brand and is returning with its fourth. With the popularity of themed advent calendars growing among consumers, SOJA&CO's product is the perfect gift for candle lovers this holiday and turns the everyday experience of candle lighting into a more memorable ritual. This year’s calendar features 24 days of scented candle surprises, each one revealing a new fragrance to light and enjoy during the countdown to the holidays. Most days feature 1 oz candles burning for 6 to 8 hours, while December 24th reveals a special 4 oz candle offering up to 25 hours of burn time Currently available for pre-order on the brand's website, the 2025 SOJA&CO advent calendar is priced at $165, with shipping starting October 27th. Image Credit: SOJA&CO ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 48% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Rise of Themed Advent Calendars:** There is a growing consumer interest in themed advent calendars that incorporate unique product experiences, offering a novel approach for brands to engage with audiences seeking personalized and memorable gifting options. - **Scented Surprise Experiences:** The concept of hidden surprises combined with sensory products like candles elevates the daily experience, creating opportunities for brands to expand into sensory-based experiential gifting. - **Premiumization of Seasonal Gifts:** Higher-priced, high-quality seasonal gifts like artisanal candle advent calendars highlight a shift towards consumer willingness to invest in luxurious and exclusive holiday experiences. ### Where This Applies - **Artisanal Candle Industry:** The introduction of innovative products such as advent calendars signifies an opportunity for differentiation and expansion in the crowded artisanal candle market. - **Gifting and Seasonal Retail Industry:** This category can leverage the popularity of unique and experience-driven products like candle advent calendars to capture holiday consumer demand and drive sales. - **Experiential Product Packaging Industry:** Customized packaging for products like advent calendars in the experiential marketplace opens up new avenues for creating anticipation and delight throughout the consumer experience. ## Related on Trend Hunter - [Scented Candle Advent Calendars](https://www.trendhunter.com/trends/yankee-candle-advent-calendar.md) - [Candle Advent Calendars](https://www.trendhunter.com/trends/candle-advent-calendar.md) - [Luxury Fragrance Calendars](https://www.trendhunter.com/trends/2025-diptyque-advent.md) - [Island-Inspired Candle Sets](https://www.trendhunter.com/trends/paradise-advent-calendar.md) - [French Beauty Brand Advent Calendars](https://www.trendhunter.com/trends/loccitane-2025-advent-calendar.md) - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/jewelry-advent-calendars.md) - [Aromatic Cosmetic Advent Calendars](https://www.trendhunter.com/trends/molton-brown-christmas-advent-calendar.md) - [Demure Dartboard Advent Calendars](https://www.trendhunter.com/trends/jo-malone-london-advent-calendar-2025.md) - [Artisan Chocolate Advent Calendars](https://www.trendhunter.com/trends/chocolate-advent-calendar-1.md)