# Soil-Made Bath Mats Rakuten's Soil Bath Mat Wicks Water Rapidly and Naturally By Laura McQuarrie | Published 2013-10-18 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/soil-bath-mat References: [en.rocketnews24](http://en.rocketnews24.com/2013/10/14/japanese-customers-are-raving-about-a-bath-mat-made-from-soil/) & [global.rakuten](http://global.rakuten.com/en/store/aoyamat/item/10011143/) This Rakuten soil bath mat is selling out quickly and getting rave reviews online. The bath mat is able to absorb water amazingly well because it mimics what nature does best: absorb water with soil. The mat is said to be extremely comfortable to step onto, with what feels like a slate-like texture. The soil wicks moisture using "millions of naturally occurring, microscopic holes which make it incredibly porous and [deodorizing](https://www.trendhunter.com/trends/comodo)." Since this all-natural material is harvested from the earth, the mat comes in three earthy tones: white, pink and green, as well as three sizes. The mat is priced at $80, but it seems like a small price to pay for a completely natural bath mat that [dries better than a synthetic one](https://www.trendhunter.com/trends/rebecca-udall) and is made from soil packed with thousands of years of history. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Natural Bath Products:** The soil-made bath mat showcases the trend of using natural materials in bath products, presenting opportunities for other natural and eco-friendly bath accessories. - **Moisture-wicking Technology:** The soil bath mat's ability to wick moisture using microscopic holes highlights the trend of innovative moisture-wicking technology, which can be explored in various industries such as sports clothing and home decor. - **Comfort and Sustainability:** The comfortable and sustainable features of the soil bath mat illustrate the trend of combining comfort and sustainability, creating potential for disruption in the home furnishings and wellness industry. ### Sectors Adopting This - **Home Furnishings:** The soil bath mat's unique material and comfort-driven design present opportunities for innovation in the home furnishings industry, particularly in bath accessories and mats. - **Wellness:** The natural and deodorizing properties of the soil bath mat suggest potential for disruption in the wellness industry, encouraging the exploration of natural and eco-friendly bath products. - **Textiles:** The moisture-wicking technology demonstrated by the soil bath mat can be applied to the textile industry, offering opportunities for moisture-wicking clothing and accessories. ## Related on Trend Hunter - [Eco-Friendly Dish Drying Mats](https://www.trendhunter.com/trends/ecofriendly-dish-drying-mat.md) - [Colourfully Woven Bath Mats](https://www.trendhunter.com/trends/bath-mat-collection.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Washable Pet Carpets](https://www.trendhunter.com/trends/dayspring-mat.md) - [Moss-Colored Yoga Mats](https://www.trendhunter.com/trends/topselling-yoga-mat.md) - [Organic Bamboo Bathrobes](https://www.trendhunter.com/trends/ettitudes-waffle-robe.md) - [Cartoon-Themed Smart Bath Mats](https://www.trendhunter.com/trends/issin.md) - [Extra-Cushioning Traditional Floor Mats](https://www.trendhunter.com/trends/soft-touch-tatami-mat.md)