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# Inclusive Plus-Size Shops
ELOQUII's SoHo Store is Dedicated to Women Sizes 14 to 28

By Laura McQuarrie | Published 2019-05-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/soho-store
References: [prnewswire](https://www.prnewswire.com/news-releases/eloquii-opens-its-sixth-store-in-the-heart-of-new-york-citys-soho-shopping-district-following-a-successful-pop-up-shop-300846280.html) & [eloquii](https://www.eloquii.com/customerservice-help?subViewFolderId=stores&subViewId=store&storeId=new-york-store)

The ELOQUII SoHo store was first introduced to New York City as part of a [month-long pop-up](https://www.trendhunter.com/trends/shein-pop-up) and it is now returning as the retailer's sixth store. As a retailer of women's fashion in sizes 14 to 28, ELOQUII created the space to feel open, spacious and reflective of messaging that asks: "Which part of the store is yours? All of it." At the shop, consumers will be able to find everything from dresses and workwear to outerwear, swimwear and even styles for [special occasions](https://www.trendhunter.com/trends/the-plus-one-edit).

To help people make the most of their visit, ELOQUII offers a signature [complimentary personal styling program](https://www.trendhunter.com/trends/moodboardinspired-shopping) for one-on-one appointments, group styling sessions or even parties. On-site, shoppers also have the chance to be the first to access the newest collections, exclusive events and more.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 23% | Activity: 13% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Inclusive Plus-size Fashion:** Retailers creating dedicated spaces and experiences for women sizes 14 to 28.
- **Personalized Styling Services:** Offering one-on-one appointments and group sessions to enhance the shopping experience.
- **Expanded Plus-size Offerings:** Providing a wide range of fashion options for special occasions, workwear, and swimwear in larger sizes.

### Where This Applies

- **Fashion Retail:** Opportunities to disrupt the industry by catering to the underserved market of plus-size women with inclusive shopping experiences.
- **Personal Styling:** Innovations in personalized styling services for plus-size customers to enhance their shopping journey.
- **Special Occasion Wear:** Creating new designs and offerings in the plus-size fashion market for special events and occasions.

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