# Aristocratic Gentlemen's Salons The Murdock Soho Salon is a Classic By Rebecca Byers | Published 2015-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soho-salon References: [retaildesignblog.net](http://retaildesignblog.net/2015/10/12/murdock-soho-salon-by-erik-munro-london-uk/) Located in the heart of London's Soho, this [flagship salon](https://www.trendhunter.com/trends/luxury-flagship-redesign) for [luxury gentleman's grooming brand](https://www.trendhunter.com/trends/lush-hairlab) Murdock London is a refined experience that is seen as a milestone for the brand. Residing on busy Brewer Street in the shopping district of the Regent Street Quarter, the Murdock Soho Salon is characterized by its quintessentially British aesthetic and club-style decor. The Soho salon offers a wide range of the brand's signature services including traditional barbering services and skin treatments, while it also boasts a [retail space](https://www.trendhunter.com/trends/stffa) where customers can purchase packaged goods from the brand's own line. Murdock London first opened up shop in Shoreditch in 2006 and has since grown to become a leading name in upscale gentleman's grooming. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxury Gentlemen's Grooming:** The trend of upscale gentlemen's grooming salons with a focus on luxury experiences and refined aesthetics presents opportunities for innovative services and products. - **Quintessentially British Aesthetic:** The trend of incorporating quintessentially British aesthetics and club-style decor in grooming salons creates opportunities for developing authentic and culturally-themed experiences. - **Barbering Services and Skin Treatments:** The trend of offering a range of traditional barbering services alongside specialized skin treatments creates opportunities for combining classic grooming practices with modern skincare solutions. ### Who This Affects Most - **Luxury Grooming Services:** The luxury grooming services industry can leverage the trend of upscale gentlemen's grooming to attract affluent clients seeking premium experiences. - **Interior Design and Decor:** The interior design and decor industry can take advantage of the trend of quintessentially British aesthetics in grooming salons to create unique and immersive spaces for clients. - **Skincare and Beauty Products:** The skincare and beauty products industry can tap into the trend of offering specialized skin treatments in gentlemen's grooming salons, developing innovative products that cater to male customers' needs. ## Related on Trend Hunter - [Exclusive Membership Club Openings](https://www.trendhunter.com/trends/soho-house.md) - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md) - [Radial Modern Barbershops](https://www.trendhunter.com/trends/modern-barbershops.md) - [Light Therapy Beauty Bars](https://www.trendhunter.com/trends/the-light-salon.md) - [Pampering Beauty Flagships](https://www.trendhunter.com/trends/charlotte-tilbury-flagship.md) - [Authentic Scottish Delis](https://www.trendhunter.com/trends/the-shoap.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md)