# Regionally Inspired Modern Hotels Soho House Mumbai Takes on Traditional Patterns and Furnishings By Justin Lam | Published 2018-12-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/soho-house-mumbai References: [dezeen](https://www.dezeen.com/2018/12/10/soho-house-mumbai-india-interior-design-textiles/) & [sohohousemumbai](http://www.sohohousemumbai.com/) [Soho House Mumbai](https://www.trendhunter.com/trends/martin-brudnizki) is the latest addition to the hotel chain and the first Asian outpost of the design-focused brand. Created by the in-house design team at Soho House Mumbai, the unique space features pattern-heavy interiors inspired by regional crafts and textiles. The hotel itself is situated in an eleven-story building in the city's affluent Juhu neighborhood, which also plays host to a number of [Bollywood](https://www.trendhunter.com/trends/m-moser-associates) celebrities. The hotel itself comes packed with 38 guest bedrooms, a cinema, two restaurants and a rooftop pool. Soho House Mumbai also plays host to a members-only club that contains fixtures and soft furnishings that were either sourced locally or boast traditional Indian patterns. The use of traditional aesthetics allows the space to become a physical manifestation of the country it is in, while also paying homage to its cultural and historical heritage. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 24% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Regionally Inspired Interiors:** Opportunity for hotel chains to create unique interior designs inspired by regional crafts and textiles. - **Cultural Homage Hotels:** Chance for hotels to pay homage to a country's cultural and historical heritage by incorporating traditional aesthetics in their designs. - **Design-focused Hotel Chains:** Growing trend for hotel chains that prioritize unique and visually stunning designs for their properties. ### Industries Being Reshaped - **Hospitality:** Opportunities for hotels and resorts to differentiate themselves by incorporating regionally-inspired interiors and cultural homages. - **Interior Design:** Increasing demand for interior designers who can create unique and culturally-relevant designs for hospitality properties. - **Textile and Crafts:** Increased interest in traditional textiles and crafts as a source of inspiration for interior design in the hospitality industry. ## Related on Trend Hunter - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Exclusive Membership Club Openings](https://www.trendhunter.com/trends/soho-house.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md) - [Dynamic Light-Filled Retail Space](https://www.trendhunter.com/trends/josmo.md) - [Fashion-Forward Hotel Transformations](https://www.trendhunter.com/trends/soparis.md) - [Contemporary Music Office Redesigns](https://www.trendhunter.com/trends/m-moser-associates.md) - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md)