# Romantic Clubhouse Interiors The Recently Opened Soho House Istanbul Considers Historical Context By Rebecca Byers | Published 2015-04-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/soho-house-istanbul References: [superfuture](http://superfuture.com/supernews/istanbul-soho-house-istanbul-opening) & [sohohouseistanbul](https://www.sohohouseistanbul.com/en) The recently opened [Soho House Istanbul](https://www.trendhunter.com/trends/soho-house-so-paulo) is a stunning and opulent addition to the London-based hospitality chain's list of global outposts. The immaculate Soho House Istanbul is located within the [historic Palazzo Corpi](https://www.trendhunter.com/trends/ottoman-seddlbahir-fortress), a building that dates back to the 1870s and which formerly served as the US embassy to the Ottoman Empire. The epic new Istanbul outpost for the [members only hospitality club](https://www.trendhunter.com/trends/luxury-private-club) boasts an overwhelming number of luxury amenities, like a Cowshed gym and spa, a rooftop restaurant and a rooftop pool with an epic selection of daybeds for lounging. Soho House Istanbul also features a Cecconi's restaurant chain. The Soho House Istanbul is a great example of millennial-focused luxury marketing, a niche that some may consider to be waning. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 68% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Millennial-focused Luxury Marketing:** The Soho House Istanbul is a prime example of successful millennial-focused luxury marketing, presenting an opportunity for brands to tap into this niche. - **Historic Building Restoration:** The restoration of historic buildings like Palazzo Corpi, where Soho House Istanbul is located, presents a disruptive innovation opportunity for businesses in the hospitality industry to provide unique experiences while preserving the past. - **Opulent Co-working Spaces:** Soho House Istanbul's offering of co-working spaces within its luxury club highlights an opportunity for businesses to tap into the growing demand for opulent co-working spaces in urban centers. ### Who This Affects Most - **Hospitality:** The Soho House Istanbul's successful luxury marketing and historic building restoration showcases trends that hospitality businesses can leverage to attract a millennial audience. - **Architecture:** The restoration of the Palazzo Corpi for Soho House Istanbul highlights architecture as an industry that can take advantage of the opportunity to revitalize historic buildings with modern amenities. - **Co-working:** Soho House Istanbul's inclusion of co-working spaces presents an opportunity for businesses in the co-working industry to offer luxurious and unique spaces for urban professionals. ## Related on Trend Hunter - [Local Craftsmanship-Filled Member's Club](https://www.trendhunter.com/trends/soho-house-so-paulo.md) - [Washington Private Club Expansions](https://www.trendhunter.com/trends/the-ned-washington.md) - [Turkey-Based Club Expansions](https://www.trendhunter.com/trends/scorpios-bodrum.md) - [Timeless Members’ Club Interiors](https://www.trendhunter.com/trends/members-club-interior.md) - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Shoreditch Members Hotels](https://www.trendhunter.com/trends/aethos.md) - [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md) - [Luxe Turkish Boutique Hotels](https://www.trendhunter.com/trends/the-bodrum-edition.md) - [Fashion-Forward Hotel Transformations](https://www.trendhunter.com/trends/soparis.md)