# Member's Only Hotels The Soho House Berlin is So Exclusive it Hurts By Robyn Currie | Published 2010-06-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/soho-house-berlin References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/1746/soho-hotel--berlin) & [sohohouse](http://www.sohohouse.com/) When you are able to stay at the [Soho House Berlin](https://www.trendhunter.com/trends/soho-house-so-paulo), you know you've made it in the world. The [luxury boutique hotel](https://www.trendhunter.com/trends/dover-george) is a [member's only lodge](https://www.trendhunter.com/trends/luxury-private-club), and with rooms this nice, it is no wonder that not just anybody can stay there. With 40 rooms spanning over eight floors, the suites feature custom made beds, rainforest showers, flat-screen televisions and spa-quality beauty products. No word on how one gains entry to the Soho House Berlin, but I am betting it involves some kind of gladiator duel. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Exclusivity Trend:** The trend of member's only hotels reflect the growing demand for exclusive experiences in the hospitality industry. - **Boutique Hotel Trend:** The popularity of boutique hotels like Soho House Berlin highlights the growing trend towards personalized and unique accommodations. - **Luxury Amenities Trend:** The emphasis on luxurious amenities such as custom made beds, spa-quality products, and rainforest showers offers an opportunity for innovation in the hospitality industry. ### Where This Applies - **Hospitality Industry:** The growing trend of member's only hotels and unique accommodations offers growth opportunities for the hospitality industry. - **Luxury Goods Industry:** The demand for luxurious amenities in member's only hotels presents an opportunity for the luxury goods industry to create new product lines for this market segment. - **Private Membership Industry:** The success of member's only hotels presents opportunities for the private membership industry to expand into other areas of the hospitality sector. ## Related on Trend Hunter - [Local Craftsmanship-Filled Member's Club](https://www.trendhunter.com/trends/soho-house-so-paulo.md) - [Iconic SoHo Hotels](https://www.trendhunter.com/trends/the-mercer-hotel.md) - [Washington Private Club Expansions](https://www.trendhunter.com/trends/the-ned-washington.md) - [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md) - [Brutalist Artful Hotel Designs](https://www.trendhunter.com/trends/hoxton-charlottenburg.md) - [Shoreditch Members Hotels](https://www.trendhunter.com/trends/aethos.md) - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Fashion-Forward Hotel Transformations](https://www.trendhunter.com/trends/soparis.md)