# Hotel Pet Rentals The Soho Grand Hotel Black Goldfish Loaner By Luisa Amanda Gomes | Published 2010-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soho-grand-hotel-black-goldfish References: [notcot](http://www.notcot.com/archives/2010/02/hotel_pets_soho.php) & [sohogrand](http://www.sohogrand.com/) The [Soho Grand Hotel](https://www.trendhunter.com/trends/the-mercer-hotel) black goldfish is an option for [hotel guests](https://www.trendhunter.com/trends/bwh-hotels) who might be craving companionship during their stay. Their website says, “If travelers cannot bring their pets, the Soho Grand offers [surrogate animal companionship](https://www.trendhunter.com/trends/very-important-pets) in the form of goldfish in your guestroom.” This is a cute idea, having a little black goldfish to keep you company when you face loneliness in your hotel room, but what happens when you grow attached? Is this something that’s easy to steal like the towels? ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Virtual Hotel Pet Rentals:** There is an opportunity for hotels to offer virtual pet rentals, where guests can interact with digital pets through the hotel's app or in-room devices. - **Loyalty Programs for Hotel Pet Rentals:** Hotels can create loyalty programs that offer discounts or rewards for guests who rent pets frequently or on extended stays. - **Eco-friendly Hotel Pet Rentals:** Hotels can implement sustainable practices by using natural or recycled materials for pet habitats and offering eco-friendly pet food options. ### Who This Affects Most - **Hospitality:** Hotels can differentiate themselves by offering unique and innovative services like pet rentals that enhance the guest experience. - **Pet Supplies:** Pet supply companies can partner with hotels to provide food, toys, and accessories for rented pets and market themselves as socially responsible. - **Technology:** Tech companies can develop augmented reality pet interactions and devices for hotels, potentially disrupting the traditional pet ownership industry. ## Related on Trend Hunter - [Pet-Honoring Toronto Hotels](https://www.trendhunter.com/trends/kimpton-saint-george-hotel.md) - [Plush Pet Hotels](https://www.trendhunter.com/trends/jellycat-dog-hotel.md) - [Plush Toy Hotel Campaigns](https://www.trendhunter.com/trends/goodwoof.md) - [Traveler-Targeted Bag Rentals](https://www.trendhunter.com/trends/the-borrow-bag-library.md) - [In-Hotel Human Dog Beds](https://www.trendhunter.com/trends/plufls.md) - [Iconic SoHo Hotels](https://www.trendhunter.com/trends/the-mercer-hotel.md) - [Pet-Inspired Hotel Services](https://www.trendhunter.com/trends/vip-very-important-pet.md) - [Hospitality Neighborly Initiatives](https://www.trendhunter.com/trends/hotel-indigo-1.md) - [Pet-Friendly Presidential Stays](https://www.trendhunter.com/trends/presidents-day-packages.md)