# Urban Occult Catalogs Killstar's Soho Fashion Lookbook Highlights Edgy and Alternative Looks By Jana Pijak | Published 2015-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soho-fashion References: [killstar](http://www.killstar.com/pages/lookbook-soho) Killstar's Soho fashion lookbook highlights the alternative retailer's latest womenswear range. Known for referencing occult themes and symbolism, the label is a favorite among urban fashion fans who aren't afraid to experiment with their look. Referencing [urban cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) -- think heavily illustrated brows and plenty of lip liner -- Killstar's Soho fashion lookbook shines a light on logo-adorned bomber jackets and matching separates that feature a pentagram star print. These staples are paired with pentagram-themed hoop earrings while the catalog's other images feature pun-adorned statement tees. From a [Nasa](https://www.trendhunter.com/trends/delavie-sciences1)-inspired 'Nasty' tee to a tank that reads "I put the fun in funeral," Killstar plays up its [alternative imagery](https://www.trendhunter.com/trends/no-more-sleep) and creates shocking pieces that appeal to alternative style enthusiasts. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Urban Occult Fashion:** Opportunity for brands to embrace occult themes and symbolism in urban fashion to cater to alternative style enthusiasts. - **Logo-adorned Streetwear:** Potential for brands to create logo-adorned bomber jackets and separates that feature bold prints for the urban fashion market. - **Pun-adorned Statement Tees:** Opportunity for brands to create statement tees with puns and alternative imagery to appeal to fashion fans who like to experiment with their look. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can incorporate occult themes and symbolism into their designs to attract urban fashion enthusiasts looking for alternative styles. - **Cosmetics:** Cosmetic companies can introduce heavily illustrated brows and lip liner as part of urban beauty trends influenced by alternative fashion. - **Jewelry:** Jewelry brands can create pentagram-themed hoop earrings to cater to the demand for alternative jewelry pieces in the urban fashion market. ## Related on Trend Hunter - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md) - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md)