# American-Made Saké Beverages SoGood Saké Introduces a Simple Spirit to American Consumers By Laura McQuarrie | Published 2021-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sogood-sake References: [fabnews.live](https://fabnews.live/pearlfisher-designs-sogood-sake-introducing-the-bold-yet-simple-spirit-to-american-consumers/) & [sogoodsake](https://sogoodsake.com/) SoGood Saké is on a mission to introduce American consumers to an age-old rice-based beverage that has struggled to grow outside of restaurant settings. SoGood Saké takes the form of a super simple yet ultra-premium spirit that's made with rice from California and the finished product is meant to inspire new occasions and food pairings. The visual branding was developed based on imagery surrounding grains of rice, which pays homage to the rich tradition of the spirit in a fresh and modern way. To highlight the versatility of saké, the brand invites people to "drink differently." While Junmai Daiginjo is described as having a crisp, clean and smooth profile, a hint of sweetness and a slight nuttiness, Junmai Ginjo has a bright red bottle that captures its bold nature. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **American-made Saké:** The trend of producing local saké using American-grown rice creates opportunities for sustainable agriculture and local craft beverage industries. - **Saké Branding:** The trend of modern and minimalist branding for saké products can attract new and younger consumers who value novelty and aesthetics. - **Saké Pairings:** The trend of promoting saké as a versatile and food-friendly beverage creates opportunities for collaborations and pairings with chefs and food experts. ### Sectors Adopting This - **Craft Beverage Industry:** Producing American-made saké can disrupt the craft beverage industry by offering a unique and novel product that appeals to local and international markets. - **Sustainable Agriculture:** The trend of using American-grown rice for saké production can disrupt the sustainable agriculture industry by promoting local and eco-friendly farming practices. - **Food and Hospitality Industry:** The trend of promoting saké as a food-friendly and versatile beverage can disrupt the food and hospitality industry by creating new opportunities for chef collaborations and beverage pairings. ## Related on Trend Hunter - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [American-Made Sake Brands](https://www.trendhunter.com/trends/japanese-brewing-traditions.md) - [Contemporary-Traditional Japanese Beverages](https://www.trendhunter.com/trends/kay-sake.md) - [Expressive Sake Sodas](https://www.trendhunter.com/trends/soso-sake.md) - [Modernized Traditional Sakes](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo.md) - [On-the-Go Canned Sake](https://www.trendhunter.com/trends/wesake.md) - [Contemporary Sharp Sakes](https://www.trendhunter.com/trends/sake-drink.md) - [Premium Soju Spirits](https://www.trendhunter.com/trends/soju-spirit.md) - [Gluten-Free Vegetarian Sakes](https://www.trendhunter.com/trends/gluten-free-vegetarian-sake.md)