# Sun-Drenched Retro Photoshoots The Sofya Titova Gioia Editorial is Classically Colorful By Meghan Young | Published 2012-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sofya-titova-gioia References: [fashiongonerogue](http://fashiongonerogue.com/sofya-titova-alice-rosati-gioia-magazine/) & [gioia.it](http://www.gioia.it/) Sunny, sultry and super stylish, the Sofya Titova Gioia editorial will have women making two wishes. The first, that [summer would hurry up and arrive](https://www.trendhunter.com/trends/golden-hour-getaway-collection). The second, that they could get their hands on this retro-inspired wardrobe. Styled by Amelianna Loiacono, the looks have a '50s, Betty Draper-like look that is perpetuated by the model's blond locks and slim figure. The Sofya Titova Gioia editorial was shot by photographer Alice Rosati for the Italian magazine's latest issue. The Russian beauty was glamorously worked on by hairstylist Alexandry Costa and makeup artist Luciano Chiarello. The modern beehive and [classic red lip](https://www.trendhunter.com/trends/rendezvous-ivory) complement the [vintage-inspired outfits](https://www.trendhunter.com/trends/contemporary-femininity) comprised of designs from the likes of Prada, Marc Jacobs and Louis Vuitton. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 98% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Fashion Photography:** Businesses can capitalize on the nostalgia trend by offering retro-inspired fashion and accessories. - **50s-inspired Fashion:** Opportunities exist for companies to create modern designs with a Betty Draper vibe for a unique selling point. - **Summer Fashion:** Brands can create collections that incorporate lighter fabrics and brighter colors for a seasonally inspired line. ### Who This Affects Most - **Fashion Industry:** The fashion industry can utilize this trend by creating vintage-inspired collections that appeal to customers nostalgic for past decades. - **Beauty Industry:** Beauty companies can create products and looks that complement the 50s-inspired fashion trend, such as bold red lipsticks and beehive updos. - **Photography Industry:** Photographers and studios can offer retro-themed photo shoots that provide customers with a unique and fun experience. ## Related on Trend Hunter - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)