# Software-Defined Interior Experiences Marelli's Showcase at CES 2024 Builds on Its Digital Cockpit By Kalin Ned | Published 2024-01-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/softwaredefined-interior References: [ces.vporoom](https://ces.vporoom.com/2024-01-04-Marelli-at-CES-2024-Technology-Preview-Software-Defined-Interior#assets_2429_127031-111) & [marelli](https://www.marelli.com/)  Marelli is set to showcase its Software-Defined Interior experience at CES 2024. In doing so, the brand claims it will be introducing a [transformative shift in automotive design](https://www.trendhunter.com/trends/automotive-software-platform). This innovative experience, based on Marelli's zonal architecture, replaces fixed analog interfaces with dynamic displays capable of evolving content over time by leveraging artificial intelligence.The Software-Defined Interior features a [Central Computing Unit](https://www.trendhunter.com/trends/consolidated-computing-platform) powered by the latest Snapdragon® Cockpit [Platform](https://www.trendhunter.com/trends/sensor-system1) and supporting up to four Zone Control Units (ZCUs). The Software-Defined Interior incorporates an automotive application of an organic light-emitting diode (OLED) display, a movable display developed in collaboration with BOE and its subsidiary BOE Varitronix Limited. The innovation supports "several next-generation display technologies" such as the award-winning pillar-to-pillar HorizonView display, which offers enhanced brightness and contrast, as well as "a 12" hidden display that seamlessly lends into the cabin." Image Credit: Marelli ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 22% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Software-defined Interior Experiences:** Software-Defined Interior experience introduces a transformative shift in automotive design with dynamic displays and AI-driven content. - **Zonal Architecture:** Marelli's zonal architecture replaces fixed analog interfaces with dynamic displays and supports next-generation display technologies. - **Organic Light-emitting Diode (OLED) Displays:** The Software-Defined Interior incorporates OLED displays, including pillar-to-pillar HorizonView display and a hidden 12-inch display. ### Where This Applies - **Automotive Design:** Software-Defined Interior experience disrupts automotive design by replacing fixed analog interfaces with dynamic displays and incorporating OLED technology. - **Artificial Intelligence:** Software-Defined Interior experience leverages artificial intelligence to deliver dynamic content and enhance automotive user interfaces. - **Display Technology:** Next-generation display technologies supported by Marelli's zonal architecture disrupt the display industry by offering enhanced brightness, contrast, and seamless integration into the cabin. ## Related on Trend Hunter - [Innovative Smart Cockpit Designs](https://www.trendhunter.com/trends/smart-cockpit.md) - [Software-Defined Vehicle Solutions](https://www.trendhunter.com/trends/softwaredefined-vehicle-solution.md) - [Customizable Digital Cockpit Line-Ups](https://www.trendhunter.com/trends/customizable-digital-cockpit.md) - [Multimedia Smart Cockpit Technologies](https://www.trendhunter.com/trends/smart-cockpit-technology.md) - [Sophisticated Digital Cockpit Designs](https://www.trendhunter.com/trends/sophisticated-digital-cockpit.md) - [AI-Powered In-Vehicle Solutions](https://www.trendhunter.com/trends/aipowered-invehicle-solutions.md) - [Generative AI-Powered Mobility Technologies](https://www.trendhunter.com/trends/ai-cabin-platform.md) - [Cutting-Edge Display Technologies](https://www.trendhunter.com/trends/cuttingedge-display-technologies.md) - [Self-Driving Vehicle Cockpit Designs](https://www.trendhunter.com/trends/samsung-display-digital-cockpit.md)