# Seasonal Candy-Infused Frozen Treats These New Carvel Soft-Serve Treats Come in a Range of Options By Michael Hemsworth | Published 2022-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/softserve-treats References: [chewboom](https://www.chewboom.com/2022/09/20/carvel-introduces-new-reeses-and-kit-kat-soft-serve-treats/) & [carvel](https://www.carvel.com)  These new Carvel soft-serve treats have been announced as a series of frozen menu items for patrons to order this fall when seeking out a familiar yet satisfying treat. The brand is launching a series of candy bar-inspired options including the [Reese's](https://www.trendhunter.com/trends/hersheys-halloween) & [Kit Kat](https://www.trendhunter.com/trends/sundae-dasher) Duo Sundae Dasher, the Reese's Sundae Dasher and the Kit Kat Sundae Dasher. The brand is also introducing the Reese's and Kit Kat Thick Shakes along with the Reese's Soft-Serve, Reese's Scooped [Ice Cream](https://www.trendhunter.com/trends/fatboy-ice-cream) and the Reese's Flying Saucer. The new Carvel soft-serve treats are arriving at participating locations, but will only be available for a limited time. The treats come as part of a growing number of collaboration ice cream products as brands seek to appeal to consumers with familiarity. Image Credit: Carvel ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 62% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Candy-infused Frozen Treats:** The trend of seasonal candy-infused frozen treats from popular brands can be disrupted by introducing unique and unexpected candy flavor combinations. - **Collaboration Ice Cream Products:** The trend of collaboration ice cream products can be disrupted by partnering with unconventional brands to offer new and exciting flavor combinations. - **Limited-time Menu Items:** The trend of limited-time menu items can be disrupted by offering exclusive treats that are only available online or through a mobile app. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend of seasonal candy-infused frozen treats by partnering with candy brands and offering unique flavor combinations. - **Branding and Marketing:** The branding and marketing industry can capitalize on the trend of collaboration ice cream products by developing innovative marketing campaigns that tap into the nostalgia factor of the featured brands. - **Technology:** The technology industry can capitalize on the trend of limited-time menu items by developing mobile apps that offer exclusive deals and treats to users. ## Related on Trend Hunter - [Candy Bar-Inspired Sundaes](https://www.trendhunter.com/trends/sundae-dasher.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Autumnal Pumpkin Ice Creams](https://www.trendhunter.com/trends/carvel-pumpkin-cheesecake.md) - [Salty-Sweet Cold Brew Treats](https://www.trendhunter.com/trends/carvel-salted-caramel-cold-brew.md) - [Autumnal Pumpkin Soft Serve](https://www.trendhunter.com/trends/pumpkin-cheesecake-soft-serve.md) - [Revived Soft Serve Desserts](https://www.trendhunter.com/trends/soft-serve-flavor.md) - [Collaboration Cookie-Flavored Frozen Treats](https://www.trendhunter.com/trends/carvel-and-biscoff-cookie.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md) - [Seasonal Cookie-Centric Menus](https://www.trendhunter.com/trends/sugar-cookie-1.md)