# Virtual Reality News Studios Softroom's News Pavilion Extends Reality for Newsreaders By Elena Rahman | Published 2021-07-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/softrooms-news-pavilion References: [dezeen](https://www.dezeen.com/2021/07/13/softrooms-the-news-pavilion-newsreaders-extend-reality/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) & [softroom](https://www.softroom.com/projects/the-news-pavilion) Softroom's News [Pavilion](https://www.trendhunter.com/trends/shell-book-pavilion) extends reality for newsreaders using virtual reality. The design consultancy firm uses Unreal Engine, a 3D-creation software, to blur and dissolve the boundaries of the TV studio. The News Pavilion TV studio combines real-time filming techniques with virtual reality production. The studio boasts a permanent news booth for presenters and guests to gather, surrounded by [LED screens](https://www.trendhunter.com/trends/led-panel-technology) and augmented reality equipment. As technology continues to develop, Softroom's new studio showcases how the media industry can use technological advancements. Softroom worked closely with the video game developer [Epic Games](https://www.trendhunter.com/trends/reimagine-london) to design the concept and generate a virtual environment in real-time. The goal is "to explore new opportunities for storytelling... as well as creating a dynamic but sympathetic setting for the day's news." Image Credit: Dezeen/Softroom ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 46% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality News Studios:** The integration of virtual reality in news broadcasting improves viewer engagement and opens up new opportunities for immersive storytelling. - **Real-time Virtual Environment Production:** The use of real-time software to generate virtual environments presents a disruptive innovation opportunity for various industries beyond media and entertainment. - **Augmented Reality Equipment for Broadcast:** The adoption of augmented reality equipment in broadcast enables new forms of visual storytelling and enhances viewer experience. ### Industries Being Reshaped - **Media and Entertainment:** Virtual reality and real-time virtual environment production can disrupt traditional modes of content creation and delivery. - **Architecture and Interior Design:** The use of virtual reality and real-time software can revolutionize the process of designing and visualizing spaces. - **Education and Training:** The integration of virtual and augmented reality in education and training creates new opportunities for immersive and interactive learning experiences. ## Related on Trend Hunter - [Technology-Fusing Laboratory Spaces](https://www.trendhunter.com/trends/xr-lab.md) - [VR Home Design Platforms](https://www.trendhunter.com/trends/envisioneer.md) - [Mixed Reality Storytelling](https://www.trendhunter.com/trends/storytelling-xr.md) - [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md) - [Touch-Reactive VR Experiences](https://www.trendhunter.com/trends/presence-in-bed.md) - [Digital Professional VR Headsets](https://www.trendhunter.com/trends/office-vr-headset.md) - [Spatial Content Creation Systems](https://www.trendhunter.com/trends/spatial-content-creation.md) - [AR Apartment Platforms](https://www.trendhunter.com/trends/3d-apartment.md) - [3D-Rendering VR Apps](https://www.trendhunter.com/trends/prospect-irisvr.md)