# Supremely Soft Tees Marine Layer Has Engineered the Softest T-Shirt You'll Find Off the Rack By Vasiliki Marapas | Published 2014-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/softest-tshirt References: [coolhunting](http://www.coolhunting.com/style/marine-layer-clothing.php) & [marinelayer](http://www.marinelayer.com/) Mike Natenshon sacrificed a year of his time and $40,000 of his credit to create the comfiest, softest t-shirt you can imagine. Most of us have a favorite t-shirt. It's our favorite because we've worn it so often that we've worn it to the perfect form and texture. That was the case for Natenshon, too; at least, until his girlfriend accidentally threw his favorite t-shirt out. Then he had to get creative. Enter Natenshon's experimentation phase, which ended with him founding Marine Layer, a company which uses a custom blend of [pima cotton](https://www.trendhunter.com/trends/supima-pique-collection) and MicroModal (a material that's 95% recycled beech wood) to create [supremely comfortable garments](https://www.trendhunter.com/trends/classic-tee). The best part? The super-comfortable custom fabric has a very [small environmental footprint](https://www.trendhunter.com/trends/natura-collection). Made locally in California, the t-shirts look great, feel great and are very socially responsible. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Custom Blend Fabrics:** Opportunity for other clothing companies to experiment with creating custom blend fabrics for supremely comfortable garments. - **Sustainable Fashion:** Disruptive innovation opportunity for the fashion industry to create socially responsible and environmentally friendly clothing options. - **Local Manufacturing:** Potential for other companies to explore local manufacturing as a way to create quality products while supporting local economies. ### Where This Applies - **Clothing and Apparel:** Opportunity for the clothing and apparel industry to explore new fabric blends and sustainable manufacturing processes. - **Fashion and Retail:** Disruptive innovation opportunity for the fashion and retail industry to embrace sustainable fashion practices and promote socially responsible products. - **Manufacturing:** Opportunity for the manufacturing industry to support local production and reduce environmental impact through sustainable practices. ## Related on Trend Hunter - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Heavyweight Material T-Shirts](https://www.trendhunter.com/trends/90s-boxy-heavy-tee.md) - [Sustainable Linen Tank Tops](https://www.trendhunter.com/trends/sustainable-tank-tee.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Ultra-Soft Sustainable Sleepwear](https://www.trendhunter.com/trends/seray.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [Ultra-Soft Bamboo Bedding](https://www.trendhunter.com/trends/cozy-earth.md)