# Softening Foot Masks This Mask Was Designed to Soften and Moisturize Feet By Mishal Omar | Published 2016-08-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/softening-foot-mask References: [lush](https://www.lush.ca/en/shop-by-feeling/soothed/volcano-foot-mask/02152.html) People with dry feet and sensitive skin or those who prefer vegan cosmetic will likely find use for this softening foot mask from Lush. Called the 'Volcano Foot Mask,' the cosmetic item works to moisturize the feet while improving their texture. Users simply apply the mask to the feet, wrap them in plastic bags for 10 minutes and then rinse them off. The softening foot mask contains anti-fungal essential oils, moisturizing ingredients such as papaya and exfoliating ingredients like pumice. It also contains cooling ingredients such as lemon oil and cinnamon leaf oil. These masks are perfect for people who have textural problems with their feet, or simply for those who would like to treat themselves with a vegan foot mask. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Softening Foot Masks:** The rise of softening foot masks presents an opportunity for companies to develop innovative vegan cosmetic products that moisturize and improve foot texture. - **Dry Feet Treatments:** The demand for treatments and products that specifically target dry and sensitive feet creates an opportunity for companies to develop effective and soothing solutions. - **Natural Foot Care:** The trend towards natural and organic ingredients in foot care products opens up opportunities for companies to develop foot masks that are free from harsh chemicals and packed with nourishing ingredients. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can explore the market demand for softening foot masks and develop innovative products that effectively address foot texture and moisturization needs. - **Wellness and Spa:** The wellness and spa industry can incorporate softening foot masks into their services, offering customers relaxing and rejuvenating treatments that improve foot health and texture. - **Vegan Cosmetics:** The vegan cosmetics industry can tap into the rising demand for vegan foot masks by developing products that are not only cruelty-free but also highly effective in softening and moisturizing the feet. ## Related on Trend Hunter - [Playfully Shaped Masks](https://www.trendhunter.com/trends/hand-and-foot-masks.md) - [Fresh Face Masks](https://www.trendhunter.com/trends/fresh-face-masks.md) - [Daily Soothing Masks](https://www.trendhunter.com/trends/skinfood-cica-daily-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [Innovative Foot Care Products](https://www.trendhunter.com/trends/barefoot-scientist.md) - [Deep-Conditioning Lip Masks](https://www.trendhunter.com/trends/phyto-glow-lip-mask.md) - [Multi-Functional Moisturizing Scrubs](https://www.trendhunter.com/trends/moisturizing-scrub.md)