# Fierce Face Paint Editorials The Dazed Magazine Soften The Blow Photoshoot Displays Bold Cosmetics By Jordy E | Published 2014-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soften-the-blow References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/09/soften-the-blow-luca-gadjus-by-julia-hetta-for-dazed-fall-2014-editorial.html) & [dazeddigital](http://www.dazeddigital.com) The Dazed Magazine Soften The Blow editorial places [bold cosmetic looks](https://www.trendhunter.com/trends/urban-decay-x-m3gan) on display. Model Luca Gadjus presented the mod make up designs with the help of photographer Julia Hetts who chose to put together the production via bathtubs, distressed beds, eerie doorways and tent-like structures. Readers of the Fall 2014 edition of Dazed Magazine will certainly be taken by Gadjus' display of [black face paint](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) and [bright yellow eye shadow](https://www.trendhunter.com/trends/trouble-maker-makeup). The bold choices speak to the publication's will to step outside the fashion norm, especially as the autumn season kicks off. Offsetting the cosmetics present in Soften The Blow were subtle ensembles. Edwards opted for simplicity with nude tops, structured outerwear and ankle length boots. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 82% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bold Cosmetics:** The trend towards bold, daring cosmetics suggests an opportunity for beauty brands to innovate with out-of-the-box color schemes and cosmetic applications. - **Unconventional Photography:** The use of unconventional sets and photography styles in Soften The Blow editorial suggests an opportunity for photographers and marketers to innovate with new visual storytelling techniques. - **Contrasting Apparel:** The contrast between bold cosmetics and subtle ensembles highlights an opportunity for fashion designers to innovate with unconventional pairings that challenge traditional fashion norms. ### Where This Applies - **Beauty:** Brands can innovate with cosmetic formulations, packaging, and marketing messages to appeal to consumers seeking bold and unconventional makeup looks. - **Photography:** Photographers can innovate with unconventional sets and photography styles to create visually stunning content that captures readers' attention. - **Fashion:** Designers can innovate with unconventional apparel pairings, incorporating bold cosmetics into their runway shows or editorial photo shoots to challenge traditional fashion norms and create fresh and exciting looks. ## Related on Trend Hunter - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md)