# Violet Feline Smartphones The Softbank Hello Kitty Android Brings Sanrio to High-Tech Mobiles By Matt Ho | Published 2011-08-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/softbank-hello-kitty-android References: [ubergizmo](http://www.ubergizmo.com/2011/08/hello-kitty-android-smartphone/) & [softbankmobile.co.jp](http://www.softbankmobile.co.jp/ja/news/press/2011/20110818_03/) Fans of [Sanrio](https://www.trendhunter.com/trends/strawberry-kawaii) will probably want to ditch their current mobile and get their hands on the [Softbank](https://www.trendhunter.com/trends/chord-signalling) Hello Kitty Android Smartphone. Smartphones normally take the form of touchscreens; however, the Softbank Hello Kitty Android Smartphone is actually a clamshell model that hasn't been seen in quite some time. Considering the reputation and the styles that Softbank has had in Japan, this is one mobile that won't be a disappointment. It boasts a 3.4-inch display with a 854 x 480 resolution. The camera is an impressive 16.1 megapixels and contains the usual goodies such as a microSD slot, Bluetooth, infrared and Wi-Fi; as its name suggests, it runs on Android’s Gingerbread 2.3. The overall design features a nice violet color with nice pinstripe designs and, of course, [Hello Kitty herself](https://www.trendhunter.com/trends/hello-kitty-3). ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Clamshell Smartphones:** The return of clamshell smartphones offers opportunities for companies to provide a unique design and user experience. - **Character-branded Smartphones:** The popularity of character-branded smartphones provides opportunities for companies to partner with popular brands to create limited edition smartphones. - **Non-touchscreen Smartphones:** The growing demand for non-touchscreen smartphones offers opportunities for companies to provide alternative options to consumers who prefer physical keys over touchscreens. ### Sectors Adopting This - **Smartphone Manufacturing:** Smartphone manufacturers can tap into the clamshell and character-branded trends to provide unique products and stand out in a saturated market. - **Branding and Marketing:** Branding and marketing agencies can work with companies to create partnerships with popular characters and brands to capitalize on the trend of character-branded smartphones. - **Consumer Electronics Retail:** Consumer electronics retailers can provide more options for consumers by offering non-touchscreen smartphone alternatives to meet the growing demand and attract a wider range of customers. ## Related on Trend Hunter - [Cat-Inspired Camera Collections](https://www.trendhunter.com/trends/strawberry-kawaii.md) - [Anime-Inspired Smartphone Models](https://www.trendhunter.com/trends/samsung-doraemon-special-edition-galaxy-z-flip6.md) - [Tomato-Red Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-35mm-camera.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Lipstick-Paired Smartphones](https://www.trendhunter.com/trends/huawei-pocket-s-520.md) - [Retro-Chic Nostalgic Flip Phones](https://www.trendhunter.com/trends/barbie-phone.md) - [Collectible Toy Smartphone Cases](https://www.trendhunter.com/trends/sonny-angel-x-casetify.md) - [Anime-Themed Smartphones](https://www.trendhunter.com/trends/Pokemon-Galaxy-Z-Flip-3.md) - [Iconic Doll-Inspired Pink Phones](https://www.trendhunter.com/trends/barbie-flip-phone.md)