# Low-Sugar Soft-Baked Cookies Partake Foods' Cookies Have 20-30% Less Sugar Than Comparable Cookies By Laura McQuarrie | Published 2020-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/softbaked-cookies References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4141-new-on-the-shelves) & [partakefoods](https://partakefoods.com/collections/all-products/products/soft-baked-cookie-variety-pack) [Partake Foods](https://www.trendhunter.com/trends/holiday-cookies-1) is introducing a collection of soft-baked cookies that are allergy-friendly and boast 20 to 30% less sugar than similar cookies. The soft-baked cookies share a simple way for people to indulge in better-for-you varieties of classic flavors like Chocolate Chip, Triple Chocolate and Cookie Butter. As the free-from cookies are made without the Top 8 Allergens, they're suitable for consumers who are looking to avoid everything from eggs, wheat and milk to peanuts and tree nuts. Additionally, the cookies are gluten-free, non-GMO and vegan-friendly, and they are prepared without gums and emulsifiers. Although these cookies have the potential to appeal to certain niches, it's becoming the norm for [free-from foods](https://www.trendhunter.com/trends/valentines-day-cookie-mixes) to be created for the masses. Image Credit: Partake Foods ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Healthy Indulgence:** Creating better-for-you versions of classic indulgent foods, such as low-sugar soft-baked cookies, provides an opportunity for disruptive innovation in the health food industry. - **Free-from Foods:** The rise of allergen-friendly and gluten-free options, as seen in Partake Foods' soft-baked cookies, opens up avenues for disruptive innovation in the free-from food market. - **Mass Appeal:** Developing free-from foods that can cater to a wide range of consumers, not just those with dietary restrictions, presents an opportunity for disruptive innovation in the food industry. ### Industries Being Reshaped - **Health Food:** The introduction of low-sugar soft-baked cookies by Partake Foods addresses the growing demand for healthier snack options, offering disruptive innovation in the health food industry. - **Free-from Food:** Partake Foods' allergen-friendly and gluten-free soft-baked cookies tap into the rising market of free-from food products, presenting disruptive innovation opportunities in this industry. - **Confectionery:** The creation of indulgent soft-baked cookies with reduced sugar content, like Partake Foods' offering, presents an opportunity for disruptive innovation in the confectionery industry. ## Related on Trend Hunter - [Autumnal Allergen-Free Cookies](https://www.trendhunter.com/trends/soft-baked-pumpkin-spice-cookies.md) - [Allergy-Safe Cookies](https://www.trendhunter.com/trends/allergysmart.md) - [Reduced Sugar Cookie Ranges](https://www.trendhunter.com/trends/voortman-perfectly-sweet-cookies.md) - [Chewy Low-Sugar Cookies](https://www.trendhunter.com/trends/joydays.md) - [Festive Diabetic-Friendly Cookies](https://www.trendhunter.com/trends/diabetic-friendly-cookies.md) - [Nostalgic Low-Carb Cookies](https://www.trendhunter.com/trends/snickerdoodle-smartcookie.md) - [Chewy Non-HFSS Cookies](https://www.trendhunter.com/trends/jnck-bakery.md) - [Exclusive Holiday Cookies](https://www.trendhunter.com/trends/holiday-cookies-1.md) - [Nutritious Soft-Baked Cookies](https://www.trendhunter.com/trends/oatmeal-cranberry-cookies.md)