# Oceanic Stimulations The Soft Underbelly Light Installation is a Glowing Spectacle By Amanda Chang | Published 2010-10-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soft-underbelly References: [notcot.org](http://www.notcot.org/post/34825/) & [popupdsgn](http://www.popupdsgn.com/home/92#1) The Soft Underbelly installation designed by Joshua Howell and Aaron Zeligs for the Santa Monica, California Glow 2010 event was an instant hit with its attendees. Comprised of a canopy held up by hundreds of metallic white balloons illuminated with multiple blacklights, the lower portion of the canopy featured a network of mono-filament threads painted in UV paint. What made the Soft Underbelly installation a hit, though, was the glowing sap that oozed from the hybrid ‘tree stumps.’ Viewers had the chance to paint this liquid wherever they pleased, which made for an extra fun-filled night. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 32% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Glow-in-the-dark Installations:** Opportunity for creating innovative art installations using glow-in-the-dark materials and interactive features. - **Interactive Art Experiences:** Opportunity to create interactive experiences for event attendees through the use of technology and unique materials. - **Outdoor Event Marketing:** Opportunity for businesses to create memorable outdoor event experiences that incorporate unique art installations and interactive features. ### Who This Affects Most - **Art and Design:** Opportunity for artists and designers to use unique materials and technology to create interactive art installations for events and public spaces. - **Event Planning:** Opportunity for event planners to incorporate unique art installations and interactive features into outdoor events to create memorable experiences for attendees. - **Marketing and Advertising:** Opportunity for businesses to use innovative art installations and interactive features to create outdoor marketing experiences that leave a lasting impression on attendees. ## Related on Trend Hunter - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Lightning-Inspired Artful Exhibitions](https://www.trendhunter.com/trends/bright-light-shining.md) - [Illuminated Curtained Light Installations](https://www.trendhunter.com/trends/making-the-invisible-visible.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md) - [Suspended Lighting Installations](https://www.trendhunter.com/trends/suspended-lighting-installation.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Light Garden Installations](https://www.trendhunter.com/trends/imaginarium360.md)